4 Creative Ways to Promote Your Summer Product Lines

After a long winter, summer is finally peeking around the corner and people are making their travel plans. If you have summer product lines you’re getting ready to roll out, the time to market them is now. Compared to the rest of the year, summertime is a relatively short selling season. That means you don’t have much time to sell through your summer inventory before it’s time to roll out your fall products. That’s why it’s so important to come up with a killer marketing plan now that will help you maximize your summertime revenue.

Need some ideas for how to creatively promote your warm-weather products and drum up sales? You’ve come to the right place! If last year’s marketing approach wasn’t as successful as you expected, it may be time for a change. Here are four creative ways to promote your summer product lines and maximize your profits before the season ends.

1. Market to Tourists

Many people get an itch to travel as soon as the weather starts to warm up. Summer is when the masses take time off work to go on vacations with family and friends. While winter takes the crown for the most household spending (Christmas gifts, anyone?), summer is right behind it. Between purchasing brand-new summer wardrobes to buying plane tickets and hotel stays, consumers pay a high price to enjoy the warmer months. You can take advantage of summer spending fever by marketing your products to tourists.

For example, you might consider placing business flyers in local city centers, grocery stores, and other locations frequented by tourists. You could also offer a downloadable tourist guide featuring your top products and how people can use them during their travels. If you sell seasonal clothing or accessories such as sun hats, period swimwear, or tank tops, develop a tourist-centric digital advertising campaign. Many people love purchasing new outfits and swimwear for their vacations.  

2. Collaborate With Influencers

If you’re not advertising your summer product lines to online audiences, you’re missing out on a huge opportunity to drum up sales. Statistics show that e-commerce makes up over 15% of total U.S. retail sales. That number is expected to rise to about 20% by the year 2027. Even if you currently have a brick-and-mortar store and do most of your sales in person, it’s crucial to engage in digital marketing. One effective way to do that is through influencer marketing.

Collaborating with influencers can expand your reach and get your products in front of new demographics. It can also build authentic engagement and excitement for your brand. Even though it costs money, influencer marketing is typically less expensive than traditional advertising mediums. Plus, it often yields an excellent return on investment. When searching for collaborators, look for people who are authentic, have a wide following, and can naturally promote your brand.

3. Develop Limited Edition Summer Products

Creating a sense of scarcity is an excellent psychological tactic many of the most successful brands use to get people to buy. Research shows that people naturally have a fear of missing out on a good thing. You can use this tendency to your advantage by rolling out limited-edition summer products. Be sure to create a sense of urgency in your advertising by using phrases like “Once they’re gone, they’re gone for good!” or “Limited edition summer products.”  

These tactics make people feel like they have to buy now or they’ll lose their chance forever. This feeling can override a person’s more responsible tendency to think about their purchases before buying. It can also make the product feel exclusive and cause impulse purchases to skyrocket. If you don’t want to be left with thousands of dollars in unsold inventory at the end of the season, use scarcity marketing tactics.    

4. Develop a Summer Loyalty Program

Along the same lines as scarcity marketing tactics, rolling out a summer loyalty program can also feel exclusive and inviting. It can encourage shoppers to spend as much money as possible during the summer months so they can maximize their rewards before the opportunity’s gone. Your summer loyalty could be a points program customers can earn and redeem on free products or discounted purchases. This type of program is quite popular because it makes shoppers feel like they’re getting something back with each purchase.

You could also launch a summer subscription program to boost customer loyalty. With this type of program, customers who shop frequently with you get exclusive access to services or products each month. Make the subscription program free and as easy as possible to sign up for or you’ll lose interest. Emphasize that only members get access to the exclusive offerings to drum up excitement and increase your sign-up numbers. A loyalty program can pay off in a big way by getting shoppers to choose your store over competitors.

Summer is a great time for businesses to ramp up their in-person and digital advertising strategies. Your brand can become an important part of people’s summertime shopping plans if you market effectively. Use these simple tactics to promote your brand now and maximize seasonal sales before the opportunity passes.

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