Wednesday, 17 June 2020

Tearing Up Your 2020 Plan, Q&A: Should Marketing Be Focused on Retention or Acquisition Right Now?

Should Marketing Be Focused on Retention or Acquisition Right Now?

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Read the Transcript: 

Acquisition. If you have a diverse customer base, attempting to retain the set of customer who have been impacted can be a lost cause. 

Identify your set of customers who are thriving in this environment, survey and interview them to learn how to market to them, and go market in those channels.

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