Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting

What is Roll-Up Reporting in GA 360?

Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.

For example, say you have a brand website (www.yourbrand.com), an ecommerce site (shop.yourbrand.com), a slew of paid search landing pages (www.yourbrand-marketing.com/Campaign-Name), and several international sites (www.yourbrand.eu, www.yourbrand.ca, www.yourbrand.co.uk), roll-up reporting merges data points — in the form of Google Analytics “hits” — into an individual property.…

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