Apple posted its Q1 2020 financial results today, reporting a record revenue of $91.8 billion.
There were a number of significant takeaways from the report, not the least of which is a return to profit growth. The company reported a 9% revenue increase from the year-ago quarter.
Just as significant, however, is that Apple’s installed base has reached an all-time high, coming in at 1.5 million devices.
“We are thrilled to report Apple’s highest quarterly revenue ever, fueled by strong demand for our iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables,” said Tim Cook, Apple’s CEO. “During the holiday quarter our active installed base of devices grew in each of our geographic segments and has now reached over 1.5 billion. We see this as a powerful testament to the satisfaction, engagement and loyalty of our customers — and a great driver of our growth across the board.”
According to AppleInsider, quoting Tim Cook, this represents an increase of over 100 million devices in the last 12 months. With Apple known for benefiting from a ‘halo effect,’ where users who purchase one device end up buying others because of their good experience, 100 million new devices is sure to have an impact on business down the line.
The post Apple’s Installed Base Reaches All-Time High appeared first on WebProNews.
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