When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon.
Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life.
from Posts from the Econsultancy blog http://ift.tt/2CG3mDT
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