In the ultra-competitive world of online commerce, not every merchant is honest. Some post fake positive reviews for their products to entice shoppers. Others post fake negative reviews for competitors' products to dissuade potential buyers. Both are examples of product review fraud. It's dishonest to competitors and, also, to shoppers that rely heavily on the reviews. If a retailer does not stop the fraud, shoppers could lose trust in the reviews and cease purchasing from the site
The post Staying Ahead of Fake Product Reviews appeared first on Practical Ecommerce.
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