Travel brands no longer rely so heavily on TV advertising to reach holiday-hungry consumers. Now, with a whopping 97% of millennials reported to have posted photos or videos of their travels on social networking sites – the internet is a veritable treasure trove of inspiration.
As well as capitalising on this growing consumer desire to share experiences, travel brands are also expanding their own social media strategies to better market their services (and capture the attention of all demographics).
from Posts from the Econsultancy blog http://ift.tt/2DSQNq7
No comments:
Post a Comment