On Sunday, advertising's biggest annual event in the U.S., The Super Bowl, took place.
With 30-second ad spots selling for a cool $5m, the stakes are high for brands that opt to participate. Creating an ad that isn't well-received, or worse, is forgotten, by the more than 100m people who tune in to the Big Game, is a big fear.
from Posts from the Econsultancy blog http://ift.tt/2GWWZet
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