Friday, 2 February 2018

Building the DMP of tomorrow starts with these three tenets of identity

Currently, marketers don’t have a single source of truth about their consumers. Tomorrow, there must be a single place to build consumer profiles with rich attribute data, and provisioned to the systems of engagement where that consumer spends their time.

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from Posts from the Econsultancy blog http://ift.tt/2EzGK6t

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