Apple has announced its latest MacBook Pro, the MacBook Pro with PROLED XDR Display, bringing a touchscreen to the Mac for the first time in its history.
Apple fans have clamored for touch features to be added to the Mac for years, driven in no small part by the success of such devices on the Windows side, as well as the success of the iPad. Both have illustrated the benefits of being able to interact with a computing device through touch. In fact, it often feels so natural that many iPad users find themselves instinctively reaching for the screen of their MacBooks.
Apple has finally delivered with its MacBook Pro with PROLED XDR Display. The laptop is available in both 14- and 16-inch models and is powered by the M5 Pro and M5 Max chips. Machines can support up to 128GB of RAM and up to 16TB of storage. As the name suggests, both come with the PROLED XDR display, which Apple calls the “world’s best laptop display.”
“The new MacBook Pro with PROLED XDR Display is a monumental step forward for the Mac,” said Johny Srouji, Apple’s chief hardware officer. “PROLED XDR is the world’s best laptop display. It pairs state-of-the-art tandem OLED technology with advanced algorithms in our display engine to deliver the kind of visual fidelity pros have been dreaming of. And with the magic of Touch coming to MacBook Pro, combined with the game-changing performance of M5 Pro and M5 Max, we’ve created a whole new way for pros to interact with their content, taking their workflows to a completely new level. The new MacBook Pro is the result of the deep integration between Apple silicon, hardware, and software, and there’s simply nothing else like it.”
Touchscreen
Apple touts the benefits of Touch on a Mac, for everyday users and professionals alike:
MacBook Pro features Touch for the first time, bringing pros a whole new way to interact with their content. Crafted specifically for the Mac, every touch interaction feels incredibly responsive and refined. Everyday tasks are simple and intuitive, allowing users to scroll through a webpage with a natural swipe; pinch to zoom in on a photo; drag and drop slides from one presentation to another; and double-tap a window to fill the screen, or flick to tile it into place. And the touch sensor is built directly into the display panel — not layered on top of it — reducing latency so users feel like they’re touching the content itself.
Touch also introduces entirely new ways of working for pro users. Graphic designers can now use the entire display as their canvas, no longer constrained by the area of the trackpad when drawing; musicians can play software instruments right onscreen; and app developers can test how Touch performs in their iOS and iPadOS apps directly on the MacBook Pro display. And these new ways to interact with MacBook Pro work in tandem with the keyboard shortcuts and trackpad gestures pros know and love. In addition, a newly designed hinge provides greater stability while using Touch, and advanced video stabilization automatically smooths the camera feed in real time while using Touch on a video call.
The company says its own apps are optimized for Touch already, but even many third-party apps will automatically work because of how macOS translates touches into clicks that the system can recognize.
Dynamic Island
Interestingly, Dynamic Island also makes the jump from iPhone to the Mac:
The Dynamic Island comes to the Mac, serving as the new home for Spotlight, Live Activities, and Siri AI, where users can quickly search for anything on their MacBook Pro, access real-time updates, or take advantage of Siri AI. Just like on iPhone, the Dynamic Island provides a quick, intuitive way to see and interact with important information. Users can ask a question, pick up a phone call, or control music — all within easy reach. With Live Activities, users can now get timely updates at a glance, and can accept an AirDrop request or pause a song with a tap of their finger.
Branding
Overall, the new MacBook Pro is sure to be a hit. Unfortunately, it seems like Apple missed the boat when it comes to naming. “MacBook Pro with PROLED XDR Display” is exactly the kind of long technical name that Steve Jobs axed when he returned to Apple, in favor of simpler names like “iMac,” “iBook,” “PowerBook,” and “Power Mac.” “MacBook Pro Touch” or “MacBook Pro Touchscreen” rolls off the tongue far easier than “MacBook Pro with PROLED XDR Display.”
Hopefully this is not a turn toward more complicated branding from a company that has always excelled in that area.
from WebProNews https://ift.tt/x6zPagq
No comments:
Post a Comment