Twitter Will Deploy ‘Read Before You Retweet’ Prompt to All Users

WebProNews
Twitter Will Deploy ‘Read Before You Retweet’ Prompt to All Users

Twitter is planning on bringing its ‘Read Before You Retweet’ prompt to all users, following several months of testing.

Twitter began testing the feature in June in an effort to help stop the spread of disinformation that social media platforms have increasingly been called to task for. The results of the tests have been positive, with significant upticks in the percentage of people actually looking at the articles they retweet.

More reading – people open articles 40% more often after seeing the prompt
More informed Tweeting – people opening articles before RTing increased by 33%
Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are
best left in drafts

— Twitter Comms (@TwitterComms) September 24, 2020

Social media companies are looking at multiple ways of reigning in disinformation and radical content. Time will tell if Twitter’s new feature has a long-lasting impact.

Twitter Will Deploy ‘Read Before You Retweet’ Prompt to All Users
Matt Milano

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