If there is one thing my family can tell you, it is that I am cheap. I will look for any and every way to save money. My mother says that I “Squeeze a nickel until the buffalo poops.” So when it comes to PPC, one of my favorite reports to analyze is the search query report — not only to see some of the crazy queries Google or Bing decides to match to a keyword but to also find negatives I can add to save on spend.…
The post The Positive Negative: How to Use Negative Keywords to Save on Spend appeared first on Seer Interactive.
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