We’ve got good news for you! Coming November 1st, we’ll release a completely renewed and improved Site structure training. Are you struggling to make your most important pages rank? Are your new articles not showing up properly in the search results? Or do you want to maintain control over your content on your growing website? Then this training is for you. Curious as to why we renewed the training? And to what you’ll learn in this course? Read on!
Why is site structure important?
A solid site structure is crucial for SEO. First of all, it benefits your users: if your site is easy to navigate, visitors will know their way around your website and easily find what they are looking for. In addition, more visitors will end up on the pages you want them to reach, like sales pages. As a result, a good site structure will benefit your SEO. Search engines use so-called user signals to find out how visitors experience your website. If they spend a lot of time on your site and return often, they probably enjoy your site and find it useful. Google uses this information to rank your site higher!
Site structure is also important because search engines need links to find your content and put it in their index, so people can find your site. If you don’t have a clear site structure, chances are that Google can’t find your page, and this means people won’t see your page in the search results! Moreover, by setting up a good linking structure, you can show search engines which of your pages are most important. It helps them understand which pages should rank for important keywords.
Read more: What is the importance of site structure »
In short, you really need a solid site structure, so people and Google understand what they can find on your site. Still, most people seem to forget about their site structure. And unfortunately, this isn’t something a plugin can solve. You need to do this yourself. So, if you want to get ahead of your competition, this Site structure training is your chance!
Why did we create a new course?
Currently, we are in the process of revising our Academy training courses. Site structure has changed a lot over the years, as has our understanding of it. Context in text, and the context of links, has become increasingly important over the last couple of years. We thought the way we ourselves, and other SEO outlets, were approaching site structure left something to be desired. So we decided to completely redefine the concept of site structure in this training.
What’s different in the new course?
In this renewed course, we tackle site structure based on two types of internal linking: organizing and classifying links, and contextual links. On the one hand, you use links in menus, breadcrumbs, and taxonomies to organize your website and make it easy to navigate. On the other hand, you use links within your content to facilitate another way of navigating your site. We also discuss different types of websites, like blogs, online shops, and company website. So, after this training, you’ll know exactly what you should do to improve the structure of your website!
What will I learn?
In this course, we’ll teach you how to organize every aspect of your site, including your homepage, categories, and your site-wide navigation. In addition, you’ll learn how to guide your visitors and Google through your site. We’ll teach you how to choose your most important pages and let Google know which pages you want to pop up highest in the search results. Moreover, you’ll learn how to go about crafting good landing pages for both blogs and eCommerce sites, so people find the pages you want them to find! And last but certainly not least, we’ll teach you how to maintain your site structure. You’ll learn how to use redirects, how to check your internal linking structure, and how to prevent competing with your own content.
Online and on-demand
This new Site structure training is an online course that allows you to learn about site structure anytime and anywhere you like. It consists of five modules, which are divided into several lessons. Each lesson contains interesting videos, in which our SEO experts – like Jono Alderson – explain everything you should know about site structure. To improve learning retention, we’ve also created reading materials. In these PDF files, we explore topics more broadly and we use different examples from the ones we use in the videos. To complete a lesson, you take a quiz. These quizzes test whether you understand the theory, and if you’re able to apply this new knowledge to realistic example cases.
Get ready: available November 1st!
Are you ready to help Google understand – and rank! – your site better? We’ll launch this brand-new Site structure training on November 1.
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