The progression for most direct-to-consumer entrepreneurs is to conceive a product idea and then locate a manufacturer to produce it. But Jaime Schmidt took the opposite approach when she launched Schmidt's natural deodorant in 2010. "I started in our kitchen with batch sizes of maybe 20 deodorants on the stove," she told me.
The post A ‘Love for Making’ Propels Schmidt’s Naturals to Worldwide Sales appeared first on Practical Ecommerce.
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