Wednesday 26 August 2020

5 Themes in CMO Sentiment from Gartner 2020-21 Spend Survey

Written by: Marianna Morris & Jordan Frank


According to CMOs, What is the Outlook on Marketing Spend in 2020-21?

The first half of 2020 kicked off strongly, seeing year-over-year growth in global marketing budgets. Then, on the heels of one of the most transformative periods in recent history, we saw the world economy shift to crisis mode as the COVID-19 pandemic called for worldwide shut downs and stay-at-home orders.…

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from Seer Interactive https://ift.tt/3gq8wDK

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