Monday 2 March 2020

Gmail Ads vs. Discovery Ads: Which Should You Leverage?

Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR.

So the question begs to be asked – is it time to ditch Gmail Ads for something better?…

The post Gmail Ads vs. Discovery Ads: Which Should You Leverage? appeared first on Seer Interactive.



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