Ecommerce owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus. But businesses aimed at long-term, stable growth may do well to focus on two: customer lifetime value (CLV) and customer acquisition cost (CAC).
The post Use CAC and CLV to Monitor Ecommerce Growth, Profit appeared first on Practical Ecommerce.
from Practical Ecommerce http://bit.ly/2Rk6sSL
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