Wednesday, 4 April 2018

Apple pours millions into ad buy featuring band best known for tweaking Spotify


Variety reports today that Apple selected Vulfpeck, a band “best-known in industry circles for gaming Spotify to raise money for a tour,” to provide the music for a recent Apple Pay commercial — a feat that gave its song $22.5 million in paid TV exposure. The selection is said to be part of an Apple shift back towards licensing mu…Read More

from Social – VentureBeat https://ift.tt/2JiuGbD

No comments:

Post a Comment