Acer Poised to Raise Computer Prices 10% in Response to Tariffs

Computer maker Acer has announced plans to raise prices by 10% across the board in response to US tariffs on goods from China.

President Donald Trump made tariffs a key part of his presidential campaign and wasted no time implementing them on rivals and allies alike. The 10% tariff on goods from China is already beginning to have an effect, with Acer saying it’s the reason for an immediate price increase.

“We will have to adjust the end user price to reflect the tariff,” said Jason Chen, CEO of Acer, according to The Telegraph. “We think 10pc probably will be the default price increase because of the import tax. It’s very straightforward.”

As the outlet points out Acer’s high-end laptops cost up to $3,700, meaning a 10% increase could result in a substantially higher price for the consumer.

Acer has opened the door to moving production outside of China , to avoid the tariffs, although the company has not committed to where. While it has said moving production to the U.S. is an option, the company will face the same issue other manufacturers face, namely that the U.S. doesn’t have the computer production infrastructure that other countries have. India or Vietnam could also emerge as options, with both countries investing heavily in building out their computer production infrastructure.

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