Google has released an ad campaigned aimed at iOS, but this time it’s a campaign celebrating Apple’s adoption of RCS for cross-platform texting.
Google, as well as other companies, engaged in a long campaign to pressure Apple to into adopting RCS. While iMessage is an excellent messaging option for Apple devices, iMessage would fall back to old-fashioned SMS when communicating with Android. Advanced features, such as group management, read receipts, file sharing, high-quality media, and even encryption, are not supported by SMS. As a result, cross-platform communication was markedly inferior.
Now that Apple is finally replacing SMS with RCS as its cross-platform fallback option, Google is celebrating:
The video is a far cry from Google and Samsung’s previous jabs at Apple over its failure to adopt RCS.
Users should be able to enjoy the benefits of RCS-powered cross-platform messaging later this year.
from WebProNews https://ift.tt/M84BZ7n
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