Saturday 31 August 2024

Elon Musk Blasts Brazil’s Supreme Court for “1984”-Type Totalitarianism: The Fight for Free Speech

In a world where the battle for free speech has increasingly become a focal point of political and social discourse, Elon Musk, the tech billionaire and owner of X (formerly Twitter), has once again found himself at the center of controversy. This time, his ire is directed at Brazil’s Supreme Court and, more specifically, Justice Alexandre de Moraes. Musk’s scathing comments liken the actions of the Brazilian judiciary to the dystopian control depicted in George Orwell’s “1984,” accusing them of trampling on fundamental democratic principles.

The Controversy: Brazil’s Ban on X

The conflict began when Brazil’s Supreme Court, under the orders of Justice Alexandre de Moraes, moved to ban X within the country. The decision was rooted in the platform’s refusal to comply with censorship demands that targeted elected senators and congressional members—an act that X’s leadership viewed as politically motivated and lacking due process.

Elon Musk was quick to respond, expressing his outrage on X: “Free speech is the bedrock of democracy, and an unelected pseudo-judge in Brazil is destroying it for political purposes.” Musk’s words echoed the sentiments of many who see the court’s actions as a dangerous overreach, one that could set a troubling precedent for free speech worldwide.

Musk’s Outrage: A Fight for Free Speech

Musk did not mince words in his critique of the Brazilian judiciary, drawing parallels between their actions and the totalitarian regimes depicted in Orwell’s infamous novel. He reposted a statement from Michael Shellenberger, which read, “Today’s ‘1984’-type totalitarianism is more dangerous than the ‘tanks and torture’-type of totalitarianism in the past. There is no need to rig elections or overthrow governments if the ruling party, the media, and state-sponsored NGOs control the information environment.”

Musk amplified this message, asserting that the Brazilian people have a right to access uncensored information, a right that was being egregiously violated. “ is the most used news source in Brazil. It is what the people want. Now, the tyrant de Voldemort is crushing the people’s right to free speech,” Musk tweeted, referring to de Moraes with a moniker that likened him to the dark antagonist of the Harry Potter series.

The Implications: A Global Battle for Free Speech

Musk’s statements are not just about Brazil; they reflect a broader concern about the future of free speech in an increasingly authoritarian world. He warned that the suppression of free speech in Brazil could be a harbinger of things to come in other parts of the world, including the United States. “The attacks this year on free speech are unprecedented in the 21st century. It will happen in America too if Kamala/Walz gain power,” he tweeted, referencing concerns about potential future U.S. leadership.

The situation in Brazil is emblematic of a growing trend where governments, even those in democratic nations, are exerting more control over online platforms. These controls are often justified under the guise of combating misinformation or protecting national security, but critics argue that they serve to suppress dissent and stifle the free exchange of ideas.

X’s Defiance: Standing Up Against Authoritarianism

In response to the court’s orders, X took a bold stance by closing all its offices in Brazil and relocating its executives out of the country. Musk justified this move by citing safety concerns and a refusal to comply with what he described as unjust and politically motivated censorship orders. Despite this, de Moraes issued a 24-hour ultimatum for X to comply with the censorship demands or face a total ban in Brazil, a threat that Musk has vowed to fight.

“We will begin publishing the long list of [Alexandre’s] crimes, along with the specific Brazilian laws that he broke tomorrow,” Musk announced. “He is a dictator and a fraud, not a justice.”

The Global Context: A Warning for the Future

The conflict between X and Brazil’s Supreme Court is not an isolated incident but part of a larger, global struggle over the control of information. Glenn Greenwald, a prominent journalist and critic of authoritarianism, highlighted the broader implications: “It is genuinely remarkable the lengths to which not just Brazil but countries throughout the democratic world are now willing to go to prevent the internet from being a free exchange of ideas where human beings can organize freely and privately.”

Musk’s stance has garnered support from various quarters, including U.S. Senator Ted Cruz, who stated, “Brazil is banning X for one reason: to suppress free speech and thought. Unsurprisingly, Lula supports this decision, because he too seeks to ban free speech and thought.”

A Battle Far from Over

Elon Musk’s confrontation with Brazil’s judiciary marks a significant moment in the ongoing fight for free speech in the digital age. His willingness to take on a powerful government in defense of this principle underscores the importance of platforms like X in preserving democratic values. However, it also highlights the increasing challenges faced by those who seek to maintain open, uncensored platforms in a world where information is becoming ever more controlled by state actors.

As Musk continues to battle what he sees as authoritarian overreach, the world will be watching closely. The outcome of this struggle could have far-reaching implications not just for Brazil, but for the global discourse on freedom, democracy, and the role of technology in society.



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Microsoft Killing Off Microsoft Action Pack and Microsoft Learning Pack

Microsoft is killing off Microsoft Action Pack and Microsoft Learning Pack, solutions that gave business the option to run software with on-premise licenses instead of cloud subscriptions.

Despite Microsoft’s push toward cloud computing and software subscriptions, many companies still prefer to run software with on-premise licenses, especially companies that want to save money with one-time purchases. Unfortunately, Microsoft is ending two of the options for such companies.

Microsoft made the announcement a Partner Center document:

Microsoft is evolving the partner benefits offerings to provide partners with the tools and support they need to continue to lead the way in the shifting tech landscape. As a part of this evolution, Microsoft Action Pack and Learning Action Pack purchases and renewals will end on January 21, 2025. You may purchase or renew your Microsoft Action Pack or Learning Action Pack until January 21, 2025, and keep those benefits until they expire one year later.

Microsoft recommends the Partner Success Core Benefits and Partner Success Expanded, both of which are cloud-based alternatives.

For partners with an existing Microsoft Action Pack or Learning Action Pack, we recommend the Partner Success Core Benefits and Partner Success Expanded Benefits packages, depending on the size and needs of your organization. These benefits are designed to enhance your cloud and AI capabilities and deepen your partnership with Microsoft. Purchase a package now and gain access to over 20 key product benefits-which could include Microsoft Copilot products, Microsoft GitHub, Defender for Endpoint- starting January 22, 2025. Click here to download the benefits guide.

As one reader explained to The Register, the change will result in a significant cost increase.

“The first impact for us will be cost,” the individual said. “We’ll need to go from Action Pack (£390 + VAT) to Partner Success Core (£735 + VAT). Secondly, the benefits appear to have moved all online.

“That’s not a problem for day-to-day operations but it will make it harder when trying to recreate a customer environment with legacy software.”



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Tesla’s Robotaxi Unveiling Set for Warner Bros. Studio: A Game-Changer in the Autonomous Vehicle Industry

Tesla, the electric vehicle (EV) juggernaut, is once again poised to make waves in the automotive world. On October 10, 2024, (per Bloomberg) the company plans to unveil its long-anticipated robotaxi at a unique and iconic venue—Warner Bros. Studios in Burbank, California. This event is expected to be more than just a product launch; it’s set to be a cultural moment where Hollywood’s legacy intersects with the future of transportation.

A Hollywood Setting for a Futuristic Vision

The choice of Warner Bros. Studios, a place steeped in cinematic history, is no accident. The 110-acre lot, famous for productions like Batman and Friends, offers a symbolic backdrop for Tesla’s latest innovation. By choosing a venue associated with imagination and storytelling, Tesla seems to be signaling that its robotaxi is not just a vehicle, but a transformative leap toward the future—a concept that blurs the lines between reality and science fiction.

“Elon Musk’s choice of Warner Bros. Studios for the robotaxi unveiling is a masterstroke,” says Dan Ives, an analyst at Wedbush Securities. “It ties together the grandeur of Hollywood with the cutting-edge technology Tesla is known for. This isn’t just a product launch; it’s a statement.”

The event was initially scheduled for August 8 but was delayed due to design changes requested by Musk himself. According to sources familiar with the matter, the delay was strategic, allowing Tesla to refine the vehicle and add what Musk has described as “a few other things” to the showcase.

The Robotaxi: A Glimpse into the Future of Mobility

Tesla’s robotaxi is more than just another EV; it’s a purpose-built, fully autonomous vehicle designed to revolutionize urban mobility. The robotaxi is expected to operate without a human driver, leveraging Tesla’s advancements in artificial intelligence (AI) and autonomous driving technology. The unveiling will likely provide the first detailed look at the robotaxi’s design, features, and capabilities.

“Tesla’s robotaxi represents the culmination of years of research and development in AI and autonomy,” says Adam Jonas, an automotive analyst at Morgan Stanley. “The potential impact on the ride-hailing industry, urban planning, and even the broader automotive market is enormous.”

Musk has been vocal about his vision for the robotaxi, often describing it as a key component of Tesla’s future. During a second-quarter earnings call in July, he hinted that the first unsupervised robotaxi rides could happen as early as the end of 2024. “It’s difficult, obviously. My predictions on this have been overly optimistic in the past,” Musk admitted. “But based on the current trend, you could see it happening unsupervised possibly by the end of this year. I would be shocked if we cannot do it next year.”

Warner Bros. Studios: More Than Just a Venue

The decision to host the event at Warner Bros. Studios is not just about location; it’s about creating a narrative. The studio’s vast, self-contained city set offers a controlled environment where Tesla can demonstrate the robotaxi’s capabilities without the need for regulatory approval typically required for public road testing.

“Hosting the event at a movie studio allows Tesla to control every aspect of the narrative,” explains Joanna Stern, a tech columnist for The Wall Street Journal. “They can showcase the robotaxi in an ideal setting, simulating real-world conditions while ensuring that everything goes off without a hitch. It’s a brilliant way to stage a demo.”

The studio’s 29 sound stages and numerous outdoor sets provide a versatile environment for such a demonstration. Some industry insiders speculate that Tesla might use these sets to recreate urban environments, allowing the robotaxi to navigate through simulated traffic scenarios, thus showcasing its autonomous capabilities in a way that would be both visually compelling and technically impressive.

A High-Stakes Unveiling

The stakes for this unveiling couldn’t be higher. Tesla is not just presenting a new product; it’s making a bid to dominate the future of transportation. The robotaxi is seen as a potential game-changer, not only for Tesla but for the entire automotive industry.

“Tesla’s robotaxi could redefine what we think of as urban mobility,” says Sandy Munro, CEO of Munro & Associates, a firm that specializes in automotive analysis. “If they can pull this off, it could disrupt the entire ride-hailing market, not to mention the broader implications for autonomous vehicles.”

However, the path to this point has been fraught with challenges. The delay from August to October raised questions about the readiness of Tesla’s technology and whether the company can meet its ambitious timelines. Critics have pointed out Musk’s history of optimistic deadlines that are often missed, but supporters argue that the delays are a sign of Tesla’s commitment to getting it right.

“The knee-jerk reaction to the delay might be negative,” says Ives. “But in reality, it could be a positive. More time means a better product, and for something as groundbreaking as the robotaxi, Tesla can’t afford to cut corners.”

A Broader Strategic Shift

The robotaxi unveiling also highlights a broader strategic shift for Tesla. While the company remains a leader in the EV market, Musk has increasingly focused on autonomy and AI as the pillars of Tesla’s future. The robotaxi is a manifestation of this shift, representing the company’s ambitions beyond simply selling cars.

“Tesla is no longer just an EV manufacturer; it’s becoming an AI and robotics company,” says Jonas. “The robotaxi is just the beginning. This event will likely set the stage for other innovations in AI and robotics that Tesla has in the pipeline.”

Musk’s broader vision includes a proprietary ride-hailing app that will integrate with the robotaxi fleet, potentially disrupting the existing ride-hailing market dominated by companies like Uber and Lyft. By creating a fleet of autonomous vehicles that can be summoned via an app, Tesla aims to lower the cost of transportation while increasing accessibility and convenience for consumers.

The Road Ahead

As the October 10 unveiling approaches, anticipation is building. Industry insiders, investors, and Tesla fans alike are eager to see what Musk and his team have in store. The event at Warner Bros. Studios promises to be more than just a product launch; it’s likely to be a milestone in the evolution of autonomous vehicles and urban mobility.

“Tesla’s robotaxi has the potential to be a watershed moment in the history of transportation,” says Stern. “If they can deliver on their promises, it could change everything—from how we commute to how cities are designed.”

With so much riding on this event, all eyes will be on Burbank this October. Whether Tesla’s robotaxi will live up to the hype remains to be seen, but one thing is certain: the world will be watching.

Tesla’s robotaxi unveiling at Warner Bros. Studios is set to be a landmark event that could redefine the future of transportation. As Musk continues to push the boundaries of what’s possible, the October 10 event may very well mark the beginning of a new era in autonomous vehicles. The intersection of Hollywood and high technology could prove to be the perfect stage for Tesla’s latest act in its ongoing quest to shape the future.



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Friday 30 August 2024

World’s Tech Titans Eye Investment in OpenAI: A Deep Dive into the Implications

In a rapidly evolving tech landscape where artificial intelligence (AI) is the crown jewel, OpenAI has emerged as a leader, shaping the future of AI-powered applications. The recent news that tech giants Apple and Nvidia are in discussions to invest in OpenAI has sent ripples through the industry. According to reports from The Wall Street Journal and Bloomberg, OpenAI is looking to raise “several billion dollars” in a new funding round, which would value the company at over $100 billion. This investment round, led by Thrive Capital, signals a monumental shift in the AI arms race, with the biggest names in tech vying for a stake in the future of AI.

The Stakes Are High: Why Apple and Nvidia Are Interested

Apple and Nvidia’s interest in investing in OpenAI is a testament to the strategic importance of AI in their future plans. Apple, which recently announced a partnership with OpenAI to integrate ChatGPT into its new suite of AI features, is positioning itself at the forefront of consumer-facing AI technology. “We wanted to start with the best,” said Craig Federighi, Apple’s head of software, during the June developer conference where the partnership was unveiled. This move marks a significant departure from Apple’s typical reluctance to invest in startups, highlighting the critical role AI will play in the company’s future.

For Nvidia, the world’s leading supplier of AI accelerators, the investment in OpenAI is a natural extension of its existing relationship. Nvidia’s chips are the backbone of many AI applications, including OpenAI’s flagship product, ChatGPT. “Nvidia has long worked closely with OpenAI, supplying the critical infrastructure needed to develop and run AI tools like ChatGPT,” notes Mark Gurman, Chief Correspondent on Apple and Tech at Bloomberg News. The investment would further solidify Nvidia’s dominance in the AI hardware space while giving it a deeper stake in the software driving AI’s future.

OpenAI’s Meteoric Rise: A Leader in the AI Race

OpenAI’s rapid ascent in the AI space has been nothing short of extraordinary. Since launching ChatGPT in late 2022, the company has seen explosive growth, with its user base doubling to over 200 million weekly active users in just a year. More than 90% of Fortune 500 companies now use OpenAI products, according to the company’s latest figures. This widespread adoption has fueled a surge in revenue, with annualized figures reportedly surpassing $2 billion earlier this year.

“The competitive landscape is shifting,” says Rebecca Nagel, Vice President of AI at 1105 Media. “For OpenAI, the challenge lies in enhancing its models to be more practical, safe, and user-friendly. This is vital for maintaining its competitive edge and addressing common adoption hurdles that many organizations face.” The company’s ambitious plans, including the development of a new AI-powered search engine, SearchGPT, have only added to its allure. OpenAI CEO Sam Altman emphasized the potential impact of this new product, stating, “We think there is room to make search much better than it is today.”

The Investment Implications: Strategic Partnerships and Market Dominance

The potential investment from Apple and Nvidia would not only provide OpenAI with the capital needed to maintain its lead in the AI race but also create a web of strategic partnerships that could reshape the industry. “Investing in OpenAI could complicate Apple’s efforts to be a neutral partner with other AI companies,” writes Aaron Tilley of The Wall Street Journal. Apple’s move to partner with OpenAI may limit its ability to collaborate with other AI startups, such as Meta’s LLaMA and Google’s Gemini, both of which are also making strides in generative AI.

On the other hand, Nvidia’s investment would deepen its already significant role in the AI ecosystem. The company has been aggressively investing in AI startups, including Inflection AI and Databricks, and an investment in OpenAI would further cement its position as the go-to provider of AI hardware. “Nvidia has stepped up its investment activity in the past two years, plowing money into buzzy AI companies,” notes Bloomberg. With Nvidia’s chips powering a significant portion of AI development globally, its involvement with OpenAI could create a near-monopoly on the AI infrastructure market.

Regulatory Scrutiny: A Potential Roadblock?

As with any major deal involving the tech industry’s heavyweights, regulatory scrutiny is inevitable. The European Union (EU) has already raised concerns about Microsoft’s existing partnership with OpenAI, particularly around issues of exclusivity and competition. “There’s a risk that we do see regulatory scrutiny, especially if Apple, Nvidia, and Microsoft all back OpenAI,” warns Hayden Field, a tech reporter at CNBC. The consolidation of so much power in the AI space among a few key players could lead to increased antitrust investigations, particularly in regions like the EU where regulators are keen on maintaining competition.

This potential regulatory hurdle is something the companies involved will need to navigate carefully. While the investment could propel OpenAI to new heights, it could also trigger actions that might slow down the progress of AI innovations if not managed appropriately.

The Future of AI: Collaboration or Competition?

The discussions around investing in OpenAI highlight a broader question in the tech industry: will the future of AI be driven by collaboration or competition? The involvement of multiple tech giants in OpenAI’s growth suggests a shift towards more collaborative approaches, where companies pool resources to accelerate AI development. However, as OpenAI continues to dominate the AI space, smaller startups may find it increasingly difficult to compete, leading to a more concentrated market.

Dylan Jones, Managing Partner at Boldsquare, captures this sentiment, “Corporate communications is a game of chess, not checkers. When done well, it is 100% additive to valuations, whether you’re a private organization or a public company.” The strategic moves being made by Apple, Nvidia, and Microsoft indicate a calculated effort to ensure they remain at the forefront of AI development, even if it means blurring the lines between competition and collaboration.

A New Era in AI Investment

The potential investment in OpenAI by Apple, Nvidia, and others marks a pivotal moment in the evolution of AI. As these tech titans jockey for position in the AI race, the industry is set to undergo significant transformations. OpenAI, with its cutting-edge technology and growing user base, is poised to continue leading the charge, but the involvement of Apple and Nvidia could usher in a new era of AI development characterized by strategic partnerships and increased regulatory oversight.

As the talks continue and the details of the investment emerge, one thing is clear: the future of AI is not just about innovation but also about the strategic alliances that will shape the industry’s landscape for years to come. The tech giants’ investment in OpenAI is not just a financial bet but a declaration of intent—an intent to dominate the AI space and influence the future of technology on a global scale.



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Building the Pipeline: How to Reach and Influence Your Target Customers

In today’s rapidly evolving business environment, building and maintaining a robust sales pipeline is no longer the sole responsibility of the marketing team. Gone are the days when marketing generated leads, handed them off to sales, and waited for deals to close. The modern go-to-market (GTM) strategy demands a more integrated, cross-functional approach where marketing, sales, customer success (CS), product teams, and even operations are all critical contributors. This article delves into the complexities of reaching and influencing target customers effectively, emphasizing the importance of strategic alignment and coordinated efforts.

The Shift from MQLs to a Unified GTM Approach

Traditionally, marketing qualified leads (MQLs) were the focal point of most marketing efforts. However, as Kyle Poyar, Operating Partner at OpenView, highlights, “There might have been a time when marketing generated pipeline and sales closed it. But that’s not the world we live in now.” The shift from a siloed approach to a more holistic pipeline-building strategy is driven by the need for greater efficiency and effectiveness in a hyper-competitive market.

Today, successful pipeline generation requires more than just broad-based brand awareness campaigns. It demands a deep understanding of the Ideal Customer Profile (ICP) and the execution of targeted, strategic plays across the organization. Poyar adds, “The magic happens when we combine these plays in coordinated campaigns aimed at our best target customers.”

This coordinated approach is echoed by Adam Schoenfeld, CEO at Keyplay.io, who emphasizes the importance of ICP marketing. “It’s not just an ABM or outbound list. It’s about strategic focus across every motion. ICP Marketing is taking hold because it’s not another BLG (buzzword-led-growth)—it’s a return to fundamentals.”

The Role of ICP Marketing in Pipeline Building

ICP marketing, or Ideal Customer Profile marketing, has emerged as a cornerstone of modern GTM strategies. It involves identifying the specific characteristics of customers who are most likely to benefit from and invest in your product or service. This laser-focused approach enables companies to allocate resources more effectively, ensuring that every dollar spent on marketing and sales yields a higher return on investment.

Stephen Armenti, a demand generation leader with experience at Google, outlines the critical steps in this process: “Nailing your account selection, list building, developing an ICP, finding that ICP, aggregating the buying committee, and setting your targeting at the grey space… HAS to be the imperative for any marketing team trying to drive revenue from demand gen.”

By honing in on the right accounts and aligning efforts across departments, companies can maximize the impact of their campaigns. As Schoenfeld points out, “Focus is the way to GTM excellence.” This sentiment is shared by many industry leaders who recognize that the era of spray-and-pray marketing is over.

Cross-Functional Collaboration: The Key to Pipeline Success

One of the most significant challenges in modern pipeline building is fostering collaboration across traditionally siloed departments. Marcos Rivera, CEO and sought-after pricing expert, underscores this shift: “Building a pipeline today requires a coordinated effort across all teams—no more silos. It’s all about targeted, strategic plays that bring real value to the table.”

The alignment of marketing, sales, CS, and product teams is crucial for driving successful outcomes. Each department brings unique insights and capabilities to the table, and when these are integrated effectively, the results can be transformative. Poyar elaborates, “I don’t think everything necessarily needs an incentive attached to it as long as there are clear goals at a function, team, and individual level.”

However, clear communication and goal alignment are not always easy to achieve. As Serhii Pedan, Head of Revenue & Client Relations, humorously notes, “Everyone is an SDR now.” This reflects the growing recognition that all customer-facing roles contribute to pipeline generation, whether through direct sales efforts or by providing critical support and insights that drive the sales process.

The Return to Fundamentals in GTM Strategies

The current business landscape, marked by increased buyer scrutiny and tighter budgets, has led many companies to return to fundamental marketing and sales principles. Schoenfeld captures this trend succinctly: “While ‘growth at all costs’ may have brought short-term wins, I’m excited that buyer rigor has returned and that we’re getting back to the fundamentals.”

This return to fundamentals is not just about reining in spending but about ensuring that every action taken is aligned with the overarching goal of building a sustainable and scalable pipeline. Michelle Heath, Founder & CEO at Growth Street®, emphasizes the importance of having a well-defined ICP: “Without strong ICP definition, all bets are off. Once you know who, it’s easier to know the where, what, and how.”

Leveraging Data and Technology for Pipeline Optimization

As companies strive to reach and influence their target customers more effectively, data and technology play increasingly vital roles. The ability to gather, analyze, and act on customer data enables organizations to refine their ICPs, personalize their messaging, and optimize their campaigns in real-time.

Maxim Tanevskiy, a growth strategy advisor, highlights the importance of leveraging advanced tools and methodologies in this process: “This is a great cheat sheet, man. Subscribed!” His comment underscores the value of having actionable insights at your fingertips, allowing for more informed decision-making and better outcomes.

In addition, the integration of AI and machine learning into marketing and sales processes is opening up new possibilities for pipeline optimization. However, as Joshua Gainey, Director of Sales Development, wryly observes, “I thought AI could do all this?” While AI can certainly enhance efficiency and provide valuable insights, the human element remains indispensable in crafting and executing successful GTM strategies.

The Future of Pipeline Building: A Unified, Customer-Centric Approach

As we look to the future, it is clear that building a strong pipeline will continue to require a unified, customer-centric approach. Companies that succeed in aligning their marketing, sales, CS, product, and operations teams around a shared vision will be better positioned to reach and influence their target customers.

Kyle Poyar aptly summarizes the evolution of pipeline building: “There might’ve been a time when marketing could be spray-and-pray—hoping it reached the right people (hashtag#MQLs). But that’s also not the world we live in now.” Today, the focus is on delivering value through coordinated, targeted efforts that resonate with the right customers at the right time.

In conclusion, the days of relying on MQLs and siloed marketing efforts are over. The path to pipeline success lies in embracing a more integrated, cross-functional approach that leverages the power of ICP marketing, data-driven insights, and a return to fundamental principles. As companies continue to adapt to the changing landscape, those that prioritize alignment, collaboration, and strategic focus will be best positioned to thrive in the competitive marketplace.



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Thursday 29 August 2024

83% Public Cloud Repatriation Stat is Misleading

A recent statistic has been making waves in the tech world, suggesting that 83% of enterprises are repatriating their workloads from public clouds back to on-premises or private cloud infrastructures. This figure, highlighted in a survey by banking giant Barclays, has sparked significant discussion across the industry. However, while the number is indeed real, many experts argue that it is highly misleading and oversimplifies a much more complex situation.

The Origins of the 83% Figure

The 83% figure has gained traction, being cited by major industry players and analysts as a sign of a potential shift in the cloud computing landscape. Broadcom’s leadership prominently displayed this statistic at the recent VMware Explore event in Las Vegas, using it as evidence to promote their virtualization software to customers frustrated with the costs and complexities of public cloud services. Even Michael Dell, CEO of Dell Technologies, weighed in on the conversation, tweeting that the statistic was “not surprising.”

But what does this number really represent? According to the Barclays survey, it indicates that 83% of enterprises are moving at least one workload from the public cloud back to their on-premises or private cloud infrastructure. At first glance, this seems to suggest a mass exodus from public clouds like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. But as with many statistics, the reality is far more nuanced.

The Misleading Nature of the Statistic

“The 83% figure is both accurate and misleading,” says Larry Walsh, CEO and Chief Analyst of Channelnomics. “It’s true in the sense that a significant number of enterprises are exploring or initiating some form of repatriation. However, it doesn’t capture the full picture of what’s really happening in the cloud space.”

One of the key issues with this statistic is that it represents companies, not workloads. “If 83 out of 100 companies each move a single workload from the cloud to on-premises, that’s still 83%,” Walsh explains. “But it doesn’t mean that 83% of all workloads are being repatriated. Many of these companies are likely moving small, non-critical workloads while keeping the vast majority of their operations in the cloud.”

Breaking Down the Numbers

To understand why the 83% figure is misleading, it’s important to delve deeper into what’s actually happening. “The statistic doesn’t distinguish between the types of workloads being repatriated,” says Andre Marsiglia, a constitutional lawyer and freedom of expression expert who also has a background in technology law. “Are these mission-critical applications or smaller, less significant workloads? The distinction is crucial.”

Moreover, the repatriation process is not a straightforward return to on-premises infrastructure. Many enterprises are opting for a hybrid cloud approach, where some workloads are moved to private clouds or co-located data centers, while others remain in public clouds. This hybrid strategy allows companies to maintain flexibility, optimize costs, and manage their data more effectively.

“It’s not a binary choice between public cloud and on-premises,” says Marsiglia. “Enterprises are looking for the best of both worlds. They want the scalability and convenience of the public cloud for certain workloads, and the control and cost predictability of on-premises or private clouds for others.”

The Role of AI and Cost Management

Another factor driving the conversation around repatriation is the rise of artificial intelligence (AI) and the associated costs of running AI workloads in public clouds. “AI is incredibly processing-intensive,” says Walsh. “While public clouds can handle these workloads, the costs can be prohibitive for some enterprises, leading them to consider moving these workloads back to on-premises infrastructure where they can manage the resources more effectively.”

This focus on AI has led some analysts, including those at IDC, to predict an increase in hardware infrastructure sales driven by AI deployments. “The belief is that enterprises will build their AI systems locally rather than rely on hyperscalers, which would drive growth in on-premises infrastructure,” says Walsh. “But again, this doesn’t mean that all workloads are leaving the cloud—just that certain high-cost, high-performance workloads might be.”

The Bigger Picture

While the 83% statistic has been widely circulated, it’s important to view it in the context of broader trends in cloud computing. Public cloud spending continues to grow each quarter, indicating that despite some repatriation, the overall reliance on hyperscalers remains strong.

“Cloud repatriation is a real trend, but it’s not the mass exodus that some are making it out to be,” says Michael Dell. “The reality is that enterprises are becoming more sophisticated in how they use cloud resources. They’re optimizing their workloads across different environments to get the best performance and cost outcomes.”

In the end, the 83% figure should be seen as an indicator of a broader conversation happening in the industry. “It’s about exploring options, not abandoning the cloud,” says Marsiglia. “Enterprises are asking themselves where they can get the most value, and for some workloads, that might mean moving out of the public cloud. But for many others, the cloud remains the best option.”

Enterprises Becoming More Strategic

The 83% public cloud repatriation statistic, while eye-catching, is highly misleading when taken at face value. It represents a complex and nuanced trend where enterprises are not necessarily fleeing the public cloud but are instead becoming more strategic in their use of cloud resources. As the cloud landscape continues to evolve, it’s crucial to look beyond the headlines and understand the full context of the data. Only then can businesses make informed decisions about their infrastructure strategies.



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Brazilian Supreme Court Justice Moraes’ Subpoena to Elon Musk via X is Atypical and Illegal, Say Legal Experts

In an unprecedented legal confrontation, Brazilian Supreme Court Justice Alexandre de Moraes issued a subpoena to Elon Musk via his social media platform, X (formerly known as Twitter), demanding compliance with censorship orders. The move has sparked widespread controversy, with legal experts denouncing it as atypical and potentially illegal.

Atypical Legal Procedure

The manner in which the subpoena was delivered has raised eyebrows among legal professionals. “The very fact that a legal notice was served via a social media platform is highly irregular and unorthodox,” said Andre Marsiglia, a constitutional lawyer specializing in freedom of expression. “There are established protocols for serving legal documents, and this certainly does not adhere to them. The use of a social media platform to deliver a subpoena undermines the seriousness and formality of legal proceedings.”

The content of the subpoena, which included threats of arrest against X’s legal representatives in Brazil, further exacerbates concerns about the legality of Moraes’ actions. “Threatening arrest without due process is a violation of fundamental legal principles,” Marsiglia added. “This behavior could be construed as an abuse of power.”

Global Repercussions

Elon Musk, known for his candid remarks, did not shy away from criticizing Moraes’ actions. In a tweet, Musk stated, “This ‘judge’ has repeatedly broken the laws he has sworn to uphold.” His comments reflect a growing sentiment among international observers who view Moraes’ actions as overreach.

“This situation in Brazil is setting a dangerous precedent,” commented Michael Shellenberger, a well-known commentator on global governance and free speech issues. “If a judge can bypass due process and resort to threats via social media, it could embolden other jurisdictions to follow suit, further eroding the rule of law.”

The Legal Standing

The legal community in Brazil and abroad is divided on the validity of Moraes’ actions. Many argue that the judge is within his rights to enforce Brazilian law, but others see it as an infringement on international legal norms. “There is no question that national laws must be respected,” said Carla Macedo, a professor of international law at the University of São Paulo. “However, the way these laws are enforced must align with international legal standards. In this case, the enforcement appears to be lacking in both transparency and due process.”

This sentiment was echoed by Global Government Affairs, an organization representing X’s interests globally, which released a statement condemning the judge’s actions. “Last night, Alexandre de Moraes threatened our legal representative in Brazil with arrest if we do not comply with his censorship orders. He did so in a secret order, which we share here to expose his actions,” the statement read. “His actions are incompatible with democratic government.”

International Ramifications

The decision by X to close its operations in Brazil following Moraes’ threats marks a significant escalation in this legal battle. “We are deeply saddened that we have been forced to make this decision. The responsibility lies solely with Alexandre de Moraes,” the statement from X continued. “The people of Brazil have a choice to make—democracy or Alexandre de Moraes.”

This development has drawn parallels with other global incidents where governments have been accused of overstepping their boundaries in the digital sphere. “What we are seeing here is part of a larger trend where governments are increasingly clashing with tech companies over issues of censorship and freedom of expression,” said Daniel Cooper, an expert in international digital law. “The outcome of this case could have significant implications for how these conflicts are resolved in the future.”

A Divided Brazil

Within Brazil, reactions to Moraes’ actions are mixed. Some view him as a defender of national sovereignty, while others see him as an authoritarian figure undermining democratic principles. “For those trying to understand the issue, just imagine a Supreme Court judge self-entitled as king. This is Brazil right now,” tweeted Claudia Aker, a Brazilian political commentator.

On the other hand, supporters of Moraes argue that his actions are necessary to combat disinformation and hate speech, which they claim have been rampant on social media platforms like X. “Brazil does not allow racism, Nazism, and hate speech like the United States. Companies working here have to abide by the country’s rules,” stated one pro-Moraes commentator on social media.

The Broader Implications

The conflict between Moraes and Musk represents more than just a legal battle; it is a clash between different visions of governance in the digital age. Musk’s defiance and the subsequent closure of X’s operations in Brazil highlight the tensions between global tech companies and national governments over the control of online content.

As this situation unfolds, the international community will be watching closely. “This case could set a significant precedent,” Marsiglia noted. “It could influence how governments around the world interact with tech companies, and it raises important questions about the balance between national sovereignty and global digital rights.”

The subpoena issued by Alexandre de Moraes to Elon Musk via X has ignited a legal and political firestorm, with implications that could resonate far beyond Brazil’s borders. As legal experts continue to debate the legality of Moraes’ actions, one thing is clear: the relationship between governments and tech companies is entering a new, contentious phase. The outcome of this dispute could very well shape the future of digital governance on a global scale.



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The Influence of Social Media on Global Marketing and Communications Integration

Social media has fundamentally transformed the landscape of global marketing and communications. As a professional in the industry, understanding this shift is crucial for staying competitive. This article delves into the social media impact on global marketing integration and the strategies you need to succeed.

In today’s fast-paced digital world, social media is not just a tool but in fact a driving force behind successful global marketing strategies. Companies worldwide are increasingly relying on these platforms to enhance their marketing and communications efforts. With the right approach, you can leverage social media to boost your brand’s presence on an international scale.

The Evolving Landscape of Social Media

The social media environment is continuously changing, introducing new trends and technologies that shape how brands interact with their audiences. As a CMO or marketing professional, it is essential to stay updated on these trends to maintain a competitive edge. Understanding the social media influence on marketing can help you develop effective global communications strategies that resonate with your target audience.

One critical aspect to focus on is the importance of marketing and comms collaboration, which ensures that your brand message is consistent across all channels. This consistency not only builds trust but also strengthens your brand’s identity in the global market. Additionally, integrating social media into your overall marketing strategy allows you to reach diverse audiences and tailor your messages to different cultural contexts.

For instance, some companies have successfully utilized social media in global marketing by creating localized content that speaks directly to various regional markets. By doing so, they have managed to build a strong global brand social media presence that engages users from different backgrounds. This approach highlights the significance of integrating social media into your broader marketing plans.

What’s more, the rise of influencer marketing has become a game-changer in the social media environment. Collaborating with influencers who have a strong following in specific regions can significantly boost your brand’s visibility and credibility. These partnerships allow you to tap into pre-existing communities and leverage the trust that influencers have built with their audiences. When implementing influencer marketing strategies, it’s crucial to choose partners whose values align with your brand and who can authentically represent your products or services to their followers.

Strategies for Effective Integration

To effectively integrate social media into your global marketing strategy, it is crucial to understand the specific needs and preferences of your audience. Conducting thorough market research and analyzing data from various sources will provide valuable insights into consumer behavior and trends. This information can then be used to tailor your content and campaigns accordingly.

Another key strategy is to develop a cohesive global communications strategy that aligns with your company’s overall goals. This involves coordinating efforts across different departments and ensuring that everyone is on the same page regarding messaging and objectives. By fostering collaboration and open communication within your team, you can create a unified approach that maximizes the impact of your social media initiatives.

Additionally, investing in SEO can significantly enhance your online visibility and drive more traffic to your social media profiles. By optimizing your content for search engines, you increase the chances of reaching potential customers who are actively searching for products or services like yours. This synergy between SEO and social media can ultimately lead to higher conversion rates and increased sales.

Leveraging Data and Analytics

Incorporating data analytics into your marketing integration with social media efforts is essential for measuring success and making informed decisions. Tracking key performance indicators (KPIs) such as engagement rates, click-through rates and conversions will help you gauge the effectiveness of your campaigns and identify areas for improvement.

Utilizing advanced analytics tools can also provide deeper insights into customer preferences and behaviors. For example, platforms like IBM offer sophisticated data analysis capabilities that can help you uncover hidden patterns and trends within your audience. By leveraging these insights, you can fine-tune your marketing strategies and deliver more personalized experiences to your customers.

It is also important to stay informed about emerging technologies such as artificial intelligence (AI) and machine learning, which are increasingly being integrated into marketing tools. These technologies can automate various tasks, streamline processes and provide predictive insights that enable you to stay ahead of the competition.

The Future of Global Brand Social Media

The future of global brand social media and communications lies in continuous innovation and adaptation. As new platforms emerge and user behaviors evolve, it is crucial for brands to remain agile and responsive to these changes. Staying informed about industry trends and experimenting with new strategies will help you stay relevant in an ever-changing digital landscape.

One area poised for significant growth is the integration of augmented reality (AR) and virtual reality (VR) into social media experiences. These immersive technologies have the potential to revolutionize how brands interact with their audiences by providing more engaging and interactive content.

Summing Up

Ultimately, the success of your global marketing and communications strategies, depends on your ability to adapt to these changes while maintaining a strong focus on delivering value to your customers. By embracing innovation and staying committed to excellence, you can ensure that your brand remains at the forefront of the global market.



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Wednesday 28 August 2024

SpaceX Starlink to Provide Free Emergency Services Access for Mobile Phones Worldwide

In a groundbreaking announcement that could reshape global communications, Elon Musk, the CEO of SpaceX, revealed today on X (formerly Twitter) that SpaceX’s Starlink satellite internet service will offer free emergency services access for mobile phones worldwide. This initiative is a monumental step towards ensuring that individuals in distress, regardless of their location or financial situation, can reach emergency services when they need them most.

A Lifeline for Those in Need

Musk’s announcement comes at a time when global connectivity is increasingly recognized as a fundamental necessity, particularly in emergencies. In his statement, Musk emphasized the importance of this initiative by saying, “Can’t have a situation where someone dies because they forgot or were unable to pay for it.” This remark underscores the ethical imperative behind this decision, highlighting the need for universal access to emergency services as a basic human right.

The decision to offer this service for free reflects Musk’s broader vision of leveraging technology to solve some of the world’s most pressing problems. “After thinking it through, SpaceX Starlink will provide emergency services access for mobile phones for people in distress for free. This applies worldwide, subject to approval by country governments,” Musk tweeted.

How It Will Work

Starlink, SpaceX’s ambitious satellite internet project, has already made headlines for its ability to deliver high-speed internet to some of the most remote corners of the planet. By deploying a constellation of low Earth orbit (LEO) satellites, Starlink can bypass traditional ground-based infrastructure, making it an ideal solution for areas with limited or no connectivity.

The new emergency services feature will allow any mobile phone connected to the Starlink network to access emergency services without requiring a subscription or payment. This means that even in situations where a person may have run out of data, lost their regular network signal, or is in a remote area, they will still be able to contact emergency services.

Global Impact and Government Approvals

While the initiative has been universally praised, its implementation will depend on regulatory approvals in different countries. Musk acknowledged this in his statement, noting that the service will be available “subject to approval by country governments.”

This regulatory aspect is crucial, as different countries have varying telecommunications laws and regulations. However, given the humanitarian nature of the service, it is expected that many governments will be supportive of the initiative. “We are optimistic that governments around the world will see the value in this and work with us to make it a reality,” a SpaceX spokesperson commented.

The Technology Behind the Initiative

Starlink’s technology is designed to provide robust and reliable connectivity, even in the most challenging environments. The system operates by linking mobile phones directly to Starlink satellites in low Earth orbit, allowing for quick and uninterrupted communication with emergency services.

This approach is particularly advantageous in natural disasters or other crises where traditional communication infrastructure may be damaged or overwhelmed. For example, in the aftermath of a hurricane, earthquake, or wildfire, mobile networks often become unreliable. With Starlink, emergency calls and messages can be routed through satellites unaffected by ground-level disruptions.

Addressing the Digital Divide

Musk’s initiative also addresses a significant issue known as the digital divide—the gap between those who have access to modern information and communication technology and those who do not. By providing emergency services access for free, Starlink is taking a major step toward bridging this divide, particularly in underserved and remote areas.

“Starlink has the potential to be a game-changer in emergency communications,” said Dr. Sarah Watson, a telecommunications expert. “By ensuring that everyone, regardless of their location or financial situation, can reach out for help, Starlink is not just expanding internet access but is also saving lives.”

Broader Implications for the Telecommunications Industry

The announcement is likely to have significant implications for the telecommunications industry. Traditionally, emergency services have been provided through ground-based mobile networks, which can be expensive to maintain and expand, particularly in rural or remote areas. By offering a satellite-based alternative, SpaceX is not only challenging the existing paradigm but also setting a new standard for what is possible in emergency communications.

“This move could push other telecommunications providers to rethink their approach to emergency services,” said John Miller, an industry analyst. “We might see a shift where satellite connectivity becomes a more integral part of global communication infrastructure, especially for critical services.”

Challenges and Future Prospects

While the initiative is promising, there are challenges to be addressed. The primary concern is ensuring that the service is truly global and accessible in all regions, including those with strict regulatory environments or conflict zones. Additionally, the technical challenge of maintaining reliable service in areas with high satellite traffic or during severe weather conditions must be managed.

Despite these challenges, the future prospects of this initiative are bright. SpaceX is already working on expanding its satellite constellation, which will further enhance the coverage and reliability of the Starlink network. Moreover, as more countries approve the service, the potential for saving lives through enhanced emergency communication will only grow.

Starlink To Become a Critical Lifeline

Elon Musk’s announcement that SpaceX Starlink will provide free emergency services access for mobile phones represents a significant advancement in global connectivity and public safety. By leveraging its cutting-edge satellite technology, Starlink is poised to become a critical lifeline for people in distress around the world. While regulatory and technical challenges remain, the initiative has the potential to redefine how emergency services are accessed and delivered, ensuring that no one is left without help when they need it most.



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Google Just Dropped Gemini Live, and It’s Insane!

Google has once again pushed the boundaries of what AI can do with the release of Gemini Live, a conversational AI that’s turning heads and stirring up excitement in the tech community. Announced just a few months ago at Google I/O 2024, Gemini Live is now rolling out to select Android and Pixel devices, and it’s already being hailed as a game-changer in the world of AI-powered virtual assistants.

What Is Gemini Live?

At its core, Gemini Live is a next-generation AI assistant designed to replace Google Assistant on select devices. It’s not just an upgrade; it’s a complete overhaul, introducing features that are setting a new standard for conversational AI. Unlike the standard Gemini AI, which doesn’t access personal information and functions independently of cloud connectivity, Gemini Live is a cloud-based service that provides real-time, interactive responses tailored to the user’s needs.

Poonam Soni, a well-known tech influencer, described her experience with Gemini Live on Twitter: “Google just dropped Gemini Live and it’s INSANE. Spoiler: ChatGPT Voice Mode got a huge competition.” Her excitement is shared by many who have had the chance to try out the new AI, and it’s clear that Gemini Live is poised to compete directly with other leading AI services.

Key Features That Set Gemini Live Apart

One of the standout features of Gemini Live is its in-depth voice interaction capability. Users can have ongoing, multi-turn conversations with the AI, which adapts to their speech patterns in real-time. This makes interactions feel more natural and less like the rigid Q&A format that many AI assistants still rely on.

Gemini Live also allows users to interrupt the AI at any point during a conversation, which is a significant advancement in AI responsiveness. This feature enables more dynamic interactions, such as when users need clarification or want to pivot the conversation in a new direction.

Another innovative aspect is the integration with other apps on the device. Users can drag and drop content generated by Gemini Live directly into apps like Gmail or Google Messages, streamlining workflows and enhancing productivity. Soni highlighted this capability, saying, “You can drag and drop images that Gemini generates directly into apps like Gmail and Google Messages. This is a game changer for anyone who values efficiency.”

The Battle with ChatGPT Voice Mode

The timing of Gemini Live’s release is particularly interesting as it enters the market just after OpenAI’s launch of ChatGPT’s Advanced Voice Mode. Many tech enthusiasts and experts are already comparing the two, with some suggesting that Gemini Live may have the upper hand.

Gemini Live boasts a longer context window than most AI models, meaning it can recall and reason over much more data during conversations. This capability is crucial for maintaining coherent and relevant discussions, especially during complex or extended interactions. A Google spokesperson noted, “The model’s large context window is utilized when users have long conversations with Live, making it a more effective tool for in-depth discussions.”

Hands-Free and Ready for Multitasking

One of the most convenient features of Gemini Live is its ability to operate hands-free. Users can keep the AI running in the background or even when their phone is locked, making it ideal for multitasking. Whether you’re driving, cooking, or simply have your hands full, Gemini Live keeps the conversation going.

Google has also made it easy to pause and resume conversations at any time, adding to the AI’s flexibility and user-friendliness. This makes it a perfect companion for those moments when you need to step away but don’t want to lose your place in a conversation.

A Glimpse into the Future: Multimodal Input

While Gemini Live is already impressive, Google has teased even more advanced features set to roll out later this year, including multimodal input. This means that Gemini Live will soon be able to see and respond to users’ surroundings via photos and videos captured by their phone’s camera. Imagine pointing your camera at a broken bike and having Gemini Live identify the part and explain how to fix it—this is just one of the many possibilities that multimodal input will unlock.

However, these features are still in development, and users will have to wait a bit longer to see them in action. When asked about the timeline, Google stated that multimodal input would be available “later this year” but did not provide a specific date.

Subscription-Based Access

As with many advanced AI tools, Gemini Live isn’t free. It’s part of the Google One AI Premium Plan, which costs $20 per month. This subscription model gives users access to the full suite of Gemini’s capabilities, including the advanced conversational features that are making waves in the tech world.

For those already invested in Google’s ecosystem, this price point might be justified by the sheer utility and innovation that Gemini Live brings to the table. However, it also raises questions about accessibility and whether this will limit the AI’s reach to only those willing to pay for premium services.

What’s Next for Gemini Live?

Google isn’t stopping with just voice interactions. In the coming weeks, Gemini Live will gain even more integrations with Google’s suite of services, such as Google Calendar, Keep, Tasks, and YouTube Music. This will allow users to perform a wide range of tasks simply by conversing with their AI assistant.

For instance, users will be able to ask Gemini Live to create a playlist of ’90s songs, check their calendar for availability, and even set reminders—all within a single conversation. This level of integration is poised to make Gemini Live not just a conversational AI, but a central hub for managing daily life.

The Future of AI Interaction

Gemini Live is not just another AI assistant—it represents a significant leap forward in how we interact with technology. With its advanced conversational abilities, seamless app integration, and future-focused features like multimodal input, Gemini Live is setting new standards for what AI can do.

As more users get their hands on this technology, it will be interesting to see how it shapes the future of digital assistants. But one thing is clear: Google just dropped Gemini Live, and it’s insane. Whether you’re a tech enthusiast or just someone looking to enhance your daily routines, Gemini Live is a tool worth exploring.



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Google Essentials Brings Google’s Services to Windows PCs

Google is bringing its services to Windows PCs with its Google Essentials app, the latest effort to make accessing its services—including Google Play Games—easier.

Google made the announcement in a blog post:

Today, we’re introducing Google Essentials, a new app that makes it easier for you to discover and install many of our best Google services — including Google Play Games — when setting up a new PC. Google Essentials will be first available on all HP Windows consumer and gaming brands: Spectre, Envy, Pavilion, OMEN, Victus and HP Brand and soon to be featured on all OmniBook brands. You can open Google Essentials right from the start menu and easily switch between your phone and laptop.

The new apps is a good way for Windows users to be able to play games that are available via Google Play Games:

For example, from Google Essentials or HP’s OMEN Gaming Hub, you’ll be able to access thousands of mobile and native PC games from Google Play Games, such as Clash of Clans and CookieRun: Tower of Adventures. Signing in to your Play Games account allows you to sync your in-game progress and reward benefits for certain titles, so you can pick things back up whether you’re on an Android device or PC.

Google says Google Essentials also makes it easier to access Photos, Messages, Google Docs, Google Drive, and more.

You can also access Google Photos and Google Messages from Google Essentials, making it easier to enjoy your photo albums and respond to texts from friends and family. For those times when you need to get tasks done, Google Essentials includes shortcuts to our popular productivity tools — like Google Docs, Drive, and Calendar. Plus, eligible Google One subscribers can get access to a 2-month trial of Google One 100GB for their cloud storage needs, on us.

Google says it plans to bring Google Essentials to more laptops and desktops in the future.



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One of Intel’s Veteran Board Members Quit Over Disagreements About the Company’s Direction

Lip-Bu Tan, a veteran of the semiconductor industry, reportedly resigned from Intel’s over disagreements about Intel’s attempted turnaround.

Tan resigned from Intel’s board last week, saying it was a “personal decision,” and wished the best for Intel.

“This is a personal decision based on a need to reprioritize various commitments, and I remain supportive of the company and its important work,” Tan said in a statement, via Reuters.

Tan’s departure is a significant blow to Intel, as he was one of the only board members to have significant experience in the semiconductor industry. That experience led to him being tasked with overseeing the company’s manufacturing operations.

Reuters reports that, despite Tan citing a “personal decision,” the real reason he left Intel’s board was over a disagreement about what it takes to turn the beleaguered company around. Tan evidently believed Intel’s workforce is bloated and the company has become too risk-averse to effectively compete against more nimble rivals. He also believed Intel lacks a strong AI strategy.

The revelation comes on the heals of a string of bad news for the company that once led the semiconductor industry. Intel has had a number of bad quarters, at least one of which was nothing short of devastating. The company’s fortunes have sunk to the point that it recently announced layoffs of some 15,000 personal.

Intel cut pay for its engineers at a time when it needed them most to help innovate. Predictably, some of the company’s leading semiconductor architects have left to found AheadComputing, a RISC-V startup.

Intel CEO Pat Gelsinger has tried to put a positive spin on the Intel’s turnaround, but there’s no denying that the turnaround is very much in jeopardy, as is Gelsinger’s legacy.



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Tuesday 27 August 2024

Boeing Employee: “We Hate SpaceX. We Talk Sh*t About Them All the Time, and Now They’re Bailing Us Out”

In the world of aerospace, few rivalries are as intense as the one between Boeing and SpaceX. For decades, Boeing was the undisputed leader in American space and aviation technology, a giant that shaped the industry and set the standard for excellence. But in recent years, the rise of Elon Musk’s SpaceX has dramatically shifted the balance of power, leading to an escalating rivalry that has now reached a new, humiliating low for Boeing.

According to an anonymous Boeing employee, the company’s morale has plummeted in the wake of a recent NASA decision that has left Boeing staff feeling both humiliated and bitter. The decision, which involves SpaceX rescuing two astronauts stranded on the International Space Station (ISS) due to issues with Boeing’s Starliner spacecraft, has been described as a devastating blow to the once-proud aerospace titan.

A Shattered Reputation

“We hate SpaceX. We talk sh*t about them all the time, and now they’re bailing us out,” said the unnamed Boeing employee in a candid interview. “It’s shameful. I’m embarrassed, I’m horrified.”

This sense of humiliation is not unfounded. Boeing has long been a cornerstone of American aerospace, with a legacy that includes some of the most iconic aircraft and spacecraft in history. However, the company’s recent struggles have tarnished its reputation, and the failure of the Starliner mission only adds to a growing list of setbacks.

Boeing’s Starliner program was supposed to be a flagship project, part of NASA’s effort to diversify its crewed spaceflight capabilities beyond relying solely on Russia’s Soyuz spacecraft and SpaceX’s Crew Dragon. The Starliner, however, has been plagued by delays, technical issues, and cost overruns. Initially awarded a $4.5 billion contract by NASA, Boeing has since incurred an additional $1.5 billion in cost overruns. Despite this, the Starliner has yet to deliver on its promise.

The Starliner Fiasco

The current debacle began in June 2024 when astronauts Butch Wilmore and Suni Williams were launched to the ISS aboard the Starliner for what was supposed to be an eight-day mission. The mission, however, quickly ran into trouble. The spacecraft suffered a helium leak just before liftoff, and once docked at the ISS, further issues emerged with the Starliner’s thrusters.

NASA and Boeing engineers worked tirelessly to address these problems, but after more than two months of testing, NASA made the difficult decision to rely on SpaceX’s Crew Dragon spacecraft to bring the astronauts back home. The mission has now been extended, with the astronauts expected to return in February 2025, nearly eight months after their initial launch.

“We have had so many embarrassments lately, we’re under a microscope. This just made it, like, 100 times worse,” the Boeing employee lamented. The sense of shame is palpable, especially considering Boeing’s storied history in space exploration. The company that once helped design and build the ISS is now forced to rely on a competitor to fulfill its obligations.

Blaming NASA and Internal Turmoil

The fallout within Boeing has been severe, with many employees reportedly placing the blame squarely on NASA for the public humiliation. “We believed that Starliner could bring them home safely, but NASA didn’t want to chance it,” the employee explained. “They have their own PR issues and don’t need two dead astronauts. But we didn’t think that there would be dead astronauts. We’d never have recommended that they use us if they thought that it was going to be unsafe for them.”

This disagreement highlights the strained relationship between Boeing and NASA, as well as the internal discord within Boeing itself. The company’s confidence in its product, while admirable, seems increasingly out of step with the realities of its technical challenges.

Steve Stich, NASA’s Commercial Crew Program manager, acknowledged the difficulties in making the decision. “It came down to a little disagreement about risk,” he said, diplomatically summing up the situation.

The Rise of SpaceX

While Boeing grapples with its ongoing crisis, SpaceX continues to ascend as the dominant force in American space exploration. The company’s reusable Falcon 9 rockets and Dragon spacecraft have revolutionized the industry, offering more cost-effective and reliable alternatives to traditional spacecraft.

SpaceX’s rapid development and success have put immense pressure on Boeing, which has struggled to keep pace. The contrast between the two companies is stark: where SpaceX has succeeded in launching and landing rockets with unprecedented frequency, Boeing has been mired in technical failures and public relations disasters.

One Boeing employee expressed a sentiment that many within the company likely share: “This is what happens when you rest on your laurels. We used to be the best, and now we’re a joke. SpaceX is everything we used to be—innovative, daring, and successful.”

A Cultural Shift at Boeing?

The situation at Boeing is more than just a series of unfortunate events; it’s indicative of deeper issues within the company’s culture. Critics have pointed to Boeing’s focus on short-term profits and cost-cutting measures as contributing factors to its recent failures. The company’s shift from being engineer-driven to being led by finance and management professionals has also been blamed for a decline in quality and innovation.

“There’s a lot of finger-pointing going on,” the Boeing employee said. “We’ve got managers who don’t understand engineering making decisions that affect the entire company. It’s like we’re run by accountants, not by people who understand spaceflight.”

This criticism isn’t new. Boeing has faced increasing scrutiny for its management practices, particularly after the 737 MAX crisis, which saw the company’s best-selling aircraft grounded worldwide following two fatal crashes. The Starliner fiasco only adds to the perception that Boeing is a company in decline, struggling to adapt to a rapidly changing industry.

The Way Forward

For Boeing, the path forward is uncertain. The company’s reputation has taken significant hits, and restoring trust—both with NASA and the public—will require substantial effort. Some within the industry suggest that Boeing needs to return to its roots, focusing on engineering excellence and innovation rather than shareholder value.

“SpaceX is showing us what the future looks like,” the employee conceded. “We can either adapt and learn from this, or we can continue to decline. But if we don’t change, we’re going to be left behind.”

Boeing’s recent experiences serve as a stark reminder of how quickly fortunes can change in the aerospace industry. Once the undisputed leader, Boeing now finds itself playing catch-up to a company it once dismissed as an upstart. The rivalry with SpaceX may be bitter, but it also offers Boeing an opportunity to reflect, reassess, and potentially reclaim its position as a leader in space exploration.

For now, though, the employees at Boeing must grapple with the bitter reality that their once-great company has been humbled. As the anonymous employee put it, “We’re going to have to eat a lot of crow on this one.”

In the high-stakes world of space exploration, failure is not an option. But as Boeing has learned, sometimes even the biggest names in the industry need a helping hand—even if it comes from the competition.



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Kelce Brothers Win a $100 Million Podcast Deal From Amazon: Podcasts are Hot, Hot, Hot!

In the ever-evolving landscape of digital media, podcasts have emerged as one of the hottest commodities, attracting massive audiences and even bigger deals. The latest testament to this booming industry comes from NFL star brothers Jason and Travis Kelce, who have just inked a groundbreaking deal with Amazon’s Wondery, reportedly worth over $100 million. Their podcast, “New Heights,” has skyrocketed in popularity, reflecting the broader trends that are transforming the podcasting world.

The Meteoric Rise of “New Heights”

Launched in 2022, “New Heights” quickly captured the attention of listeners with its unique blend of NFL insights, personal anecdotes, and candid conversations between the two brothers. The show’s rise to prominence was further fueled by Travis Kelce’s high-profile relationship with pop star Taylor Swift, which introduced a whole new demographic to the podcast. As the podcast gained traction, it became a symbol of the shifting dynamics in the podcasting industry, where celebrity-hosted shows are pulling in massive audiences and even more significant advertising dollars.

“The Kelces’ emergent success over the past two years is emblematic of the shifting podcast landscape,” noted Anne Steele of the Wall Street Journal. “In a world where a few blockbuster shows are attracting the biggest audiences, ‘New Heights’ has risen to the top, exemplifying how a mix of sports, pop culture, and personal stories can captivate millions.”

The $100 Million Deal: What It Entails

The deal with Wondery, which runs for three years, is one of the largest podcast deals to date, putting the Kelce brothers in the company of other podcast giants like Joe Rogan and Alex Cooper. According to sources familiar with the agreement, Wondery will gain exclusive rights to distribute and sell ads for all audio and video episodes of “New Heights.” This includes access to the show’s back catalog and the ability to create international audio adaptations, further expanding the podcast’s global reach.

“We couldn’t be more excited to team up with Wondery for the next phase of ‘New Heights,’” the Kelce brothers said in a statement. “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’! We are going to create some groundbreaking moments together through this partnership.”

The deal also includes a first-look option for new consumer products the brothers may develop, as well as opportunities for live events and other collaborative projects. Episodes will continue to be available across platforms like Spotify, Apple Podcasts, YouTube, and Amazon Music, with Wondery+ subscribers gaining access to ad-free listening and exclusive content.

The Podcast Boom: A Cultural Phenomenon

The Kelce brothers’ deal is just the latest in a series of high-profile podcast agreements that highlight the medium’s explosive growth. According to Edison Research, “New Heights” ranked No. 4 on the list of top U.S. podcasts in the second quarter of 2024, a significant achievement in a crowded market. This popularity is not just a reflection of the brothers’ star power but also of the broader appeal of podcasts as a medium that blends entertainment, information, and intimacy in a way that few other formats can.

“‘New Heights’ on the surface is a sports podcast, and sports is such a well-listened-to category,” said Wondery CEO Jen Sargent. “But it’s become a cultural phenomenon—they’re in that cultural zeitgeist.”

The Kelce brothers are not the only ones benefiting from this trend. The podcast industry as a whole has seen a surge in investment, with platforms like Spotify, Amazon, and SiriusXM competing for exclusive content deals. Last month, Wondery signed comedian Dax Shepard to an $80 million deal for his podcast “Armchair Expert,” and Alex Cooper secured a deal valued at over $100 million with SiriusXM for her hit podcast “Call Her Daddy.”

The Risks and Rewards of Big Podcast Deals

While the headline-grabbing sums of these deals reflect the potential of podcasts to generate substantial revenue, they also come with significant risks. The podcast industry has experienced a boom-and-bust cycle in recent years, with some deals proving to be less profitable than anticipated. Distributors like Wondery are now incorporating more protections into their contracts, ensuring that they have multiple revenue streams, including ad sales, subscriptions, and merchandise.

The Kelce brothers’ deal with Wondery is structured to maximize these opportunities. In addition to the ad revenue generated from traditional podcast platforms, the deal includes provisions for merchandise development and live events, which could provide substantial additional income. The podcast’s existing fanbase, known as the “92%ers,” is likely to be a crucial factor in the success of these ventures.

A Bright Future for the Kelce Brothers

As they embark on this next chapter, the Kelce brothers are poised to continue their reign at the top of the podcasting world. Jason Kelce, who recently retired from professional football after 13 years with the Philadelphia Eagles, has joined ESPN’s “Monday Night Countdown,” while Travis Kelce is set to begin another NFL season with the Kansas City Chiefs. Both brothers have also ventured into other media projects, with Travis hosting a 20-episode season of “Are You Smarter Than a Celebrity?” for Amazon Prime Video.

Their diverse media engagements, combined with the ongoing success of “New Heights,” suggest that the Kelce brothers are not just football stars but also savvy media entrepreneurs. As they continue to build their brand, their partnership with Wondery will likely open up new avenues for content creation and audience engagement.

The Podcasting Gold Rush

The Kelce brothers’ deal is a sign that the podcasting gold rush is far from over. With major platforms like Amazon and Spotify continuing to invest heavily in exclusive content, the industry is set to grow even further. For creators, this means more opportunities to monetize their content and reach wider audiences. For listeners, it means access to an ever-expanding array of high-quality shows that cater to every interest and taste.

As the Kelce brothers prepare to launch the third season of “New Heights,” their $100 million deal with Wondery stands as a testament to the power of podcasts in today’s media landscape. It’s a reminder that in the digital age, the microphone is mightier than ever.

“Podcasts are hot, hot, hot,” said media analyst Sarah Perez. “The Kelce brothers’ deal is just the latest proof that audio content is a goldmine, and we’re only scratching the surface of what’s possible.”



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Monday 26 August 2024

Windows Recall To Begin Rollout In October

Microsoft plans to move ahead with its plans to deploy its controversial Windows Recall feature, with the Windows Insiders receiving it in October.

Windows Recall is Microsoft’s AI-powered feature that takes screenshots of virtually everything a user does on a Copilot+ PC, giving users the ability to easily search through documents, videos, messages, and far more, using natural language expressions. Unfortunately, security experts quickly found major flaws with Recall, with it quickly being labeled a privacy and security nightmare.

As a result of the backlash, Microsoft opted to delay rollout of the feature, as Pavan Davuluri—Corporate Vice President, Windows + Devices—said at the time.

We are adjusting the release model for Recall to leverage the expertise of the Windows Insider community to ensure the experience meets our high standards for quality and security. This decision is rooted in our commitment to providing a trusted, secure and robust experience for all customers and to seek additional feedback prior to making the feature available to all Copilot+ PC users. Additionally, as we shared in our May 3 blog, security is our top priority at Microsoft, in line with our Secure Future Initiative (SFI). This is reflected in additional security protections we are providing for Recall content, including “just in time” decryption protected by Windows Hello Enhanced Sign-in Security (ESS), so Recall snapshots will only be decrypted and accessible when the user authenticates. The development of Copilot+ PCs, Recall and Windows will continue to be guided by SFI.

According to an update to a company blog post, Microsoft is now slated to deliver Windows Recall to Windows Insiders in October.

With a commitment to delivering a trustworthy and secure Recall (preview) experience on Copilot+ PCs for customers, we’re sharing an update that Recall will be available to Windows Insiders starting in October. As previously shared on June 13, we have adjusted our release approach to leverage the valuable expertise of our Windows Insider community prior to making Recall available for all Copilot+ PCs. Security continues to be our top priority and when Recall is available for Windows Insiders in October we will publish a blog with more details.

Microsoft clearly believes it has addressed the privacy and security issues that were painfully evident in the first incarnation of the feature, but only time will tell if the company has truly solved the issues.

As we wrote in our initial analysis, Windows Recall is a perfect example of the type of feature that exemplifies the old adage ‘just because you can do something, doesn’t mean you should.’ Many users expressed concern and doubts about a feature that essentially spies on everything they do.

Even if Microsoft lives up to its commitment to only process Recall data on-device, and not move it to the cloud, it still presents a tempting target for hackers and bad actors to exploit. Given Microsoft’s poort cybersecurity history, many users are reluctant to trust the company with such a powerful and invasive feature.



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