How AI is Influencing Digital Marketing

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How AI is Influencing Digital Marketing

The world of digital marketing is gradually changing thanks to chatbots, virtual assistants, and other AI technologies. While some marketers continue to insist that robots cannot replace people, others stay up with the latest developments in AI and understand what changes will soon be made to digital marketing. In fact, more than 50% of marketers feel that using artificial intelligence in their data strategy is crucial.

Platforms like Get Cash, for example, employ AI to match borrowers with approved lenders within a 24-hour period. Even if your credit is less-than-perfect, you can apply on the internet for the finest short-term loan offer ranging from $100 to $5,000. AI is to blame for the loan requests being processed more quickly than in most banks and lending institutions.

However, let’s get back to the topic of how AI is influencing marketing. AI enables businesses to make choices that result in more creative and specialized advertising. That’s not all, though. Here are a few more ways that AI is having an impact on marketing. These are ways that businesses cannot afford to ignore. 

Voice Search Is Growing

It’s no surprise that many people are switching to hands-free data entry while traveling. As the world becomes more mobile, all kinds of changes to our lifestyle can be expected. According to recent research, technology has improved to the point where many algorithms can now accurately distinguish human speech about 95% of the time.

According to the most recent research, the voice search functionality of their smart speakers will be used by up to 33.2 million US consumers this year. 

In 2018, Nielsen found that one in every four Wi-Fi-enabled homes in America had a smart speaker. Therefore, companies will need to modify their SEO and marketing tactics in response to the growing popularity of voice search.

Additional Applications for Augmented and Virtual Reality

Although VR and AR have been around for quite a while, they are still seen as new. Although AR is currently more often used for video games these technologies are increasingly being employed for marketing. More and more businesses are realizing the potential of AR and VR as effective marketing tools.

Consider the augmented reality furniture app that allows you to test furniture, acoustic panels, or other amenities in your home before purchasing it. This is a great illustration of how AR can be both practical and entertaining. Additionally, some clothing companies have joined the virtual reality revolution. They design apps that let consumers try various outfit combinations without leaving their houses.

In order to avoid missing out on this fantastic opportunity, it is necessary to start investigating how to incorporate VR and AR into your marketing strategies immediately.

The Use of Chatbots for Marketing Is Growing

Chatbots facilitate marketing, which is why their acceptance is expected to increase. These AI innovations are perfect for handling the early stages of the marketing process. For instance, they are great at gathering contact information and information for a sales call, responding to typical customer service inquiries, or providing guidance on common technical issues. Up to a certain point, these chatbots assist in automating client communication before directing them to a person for assistance.

Chatbots may significantly improve the marketing process. Because most of this process is automated, you and your team will be able to perform more marketing duties and close more business as a result.

Chatbots on Facebook Messenger have also made great strides. Businesses can now offer an in-app shopping experience thanks to them. Customers can browse and even make purchases inside the chatbot with the right configuration. Therefore, it makes sense that more businesses are attempting to incorporate chatbots into their marketing plan.

More Individualized Advertising

The Facebook team started a project named Rosetta a few years ago. The initiative intends to improve the caliber of material that Facebook users see in their news feeds. Rosetta employs AI to improve user experience by determining users’ wants and maximizing their Facebook interactions.

Fundamental changes are occurring in traditional marketing procedures. These changes range from improved engagement to greater client loyalty and strong conversions. The quantity and variety of user data available today, including usage of social networks, purchase history, and personal preferences, pave the way for effective personalization.

However, businesses ought to do more than merely gather data; they ought to combine and analyze it in order to develop campaigns that directly cater to the needs of the people. This may be difficult, but the payoff is substantial.

The benefits of AI in digital marketing are hard to dispute. Marketing organizations can now employ emerging technology to enhance their tactics as they become more widely accessible. 

How AI is Influencing Digital Marketing
Brian Wallace

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