The Business of Energy Drinks

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The Business of Energy Drinks

Energy drinks and pre-workout drinks are often used by athletes before a big game or before they start a heavy workout. The ingredients that are found in these drinks claim to help increase stamina and endurance, and even virtual athletes can benefit from these drinks. With such a large consumer base, do these ingredients actually do the things they claim? And why are these drinks growing in popularity so rapidly?

The Science Behind Energy Drinks

Athletes tend to reach for pre-workout drinks before any strenuous activity because the amino acids that are found in them can help increase energy, stamina, and help prevent damage to cells. 87% of pre workout drinks contain  beta-alanine, an amino acid that improves strength and endurance. 71% of these drinks also include citrulline, another amino acid that can help increase stamina and energy. Some of these drinks also include taurine which can help prevent cell damage that can occur during exercise. All of these amino acids working together along with caffeine can lead to an overall more intense workout with less fatigue. 

Looking at athletes off the field, esports players also reach for energy drinks when it comes time to play in virtual tournaments. Many energy drink companies sponsor some of the biggest esports teams today, and gamers tend to use these drinks for the same reasons athletes on the field do. Energy drinks include some of the same ingredients as pre workout ingredients and offer similar benefits. Gamers use these drinks to increase focus, reaction time, and stamina which are all important in maximizing their overall gaming performance.

Athletes both on and off the field are using energy drinks and pre-workout in order to improve their performance, but there are still people who oppose drinking these beverages. Long term use of pre-workout can increase muscle mass and strength, but using large doses in a short time can lead to adverse effects. It is important to remember to use energy drinks and pre-workout in a safe and healthy way in order to reduce the likelihood that these side effects will occur.  Opponents of energy drink use have also noted that these drinks are too caffeinated and too artificial. In fact, many pre-workout brands have many ingredients that aren’t even listed on the label! 

What’s in an Energy Drink?

In getting criticism about ingredient use and the amount of caffeine in their drinks, many energy drinks companies have started making changes to their recipes. Many brands are switching to using more plant-based energy ingredients such as guarana and green tea. This allows for less artificial caffeine ingredients to be used and leads to an overall healthier product for consumers to enjoy. Brands are also using nootropic elements that are used to increase focus, and are using overall better quality and organic ingredients. 

In Conclusion

With these changes being made to already popular products, it is expected that even more people will be using energy drinks and pre-workout to help in their daily routines or before exercise activity. With so many benefits now being packed into a healthier product, it’s no wonder athletes on the field and gamers on the virtual field are using energy drinks to boost their performance.

Learn more about energy drinks and how they can help your workout in the infographic below:

The Business of Energy Drinks
Brian Wallace

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