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Video Gaming Increasing Across All Age Groups
In further evidence of the impact the pandemic is having on everyday life, video gaming has seen a significant uptick across allage groups.
With more people staying home and avoiding in-person contact, alternative forms of entertainment and socialization have been on the rise. Video gaming, in particular, has become a popular option. Rather than being a solo experience, modern video games often provide a high level of social interaction.
According to Mat Piscatella, Video Game Industry Analyst, The NPD Group, video games are rising in popularity across age demographics, and specifically among middle-aged and older groups.
From The NPD Group's 2020 Evolution of Entertainment report. Check out the increases in time spent gaming across different age ranges driven by pandemic-driven behavior changes. And pubs and devs, please note the 35+ jumps. pic.twitter.com/7oWBUJDS1b
— Mat Piscatella (@MatPiscatella) November 30, 2020
Interestingly, the biggest jump in video game usage was in the 45 to 54 year-old age group. This impact of the pandemic is sure to open up new opportunities for enterprising companies to better engage with potential customers.
Video Gaming Increasing Across All Age Groups
Matt Milano
from WebProNews https://ift.tt/2KYG4ip
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