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Monday, 5 October 2020

IBM: Barriers To Digital Transformation Have Broken Down

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IBM: Barriers To Digital Transformation Have Broken Down

“The barriers have broken down now in digital transformation because of people working from home and the need to adopt faster,” says Brenda Harvey, General Manager at IBM Asia Pacific. “We see continued growth of hybrid cloud and of cloud services after the pandemic. It’s touching every element of a company’s business processes from the inside out and the outside in.”

Brenda Harvey, General Manager of IBM Asia Pacific, discusses how the work at home acceleration caused by the pandemic has permanently broken down the barriers to digital transformation:

Cloud Driving Better Business Impact

The benefits coming from new personalized services, workflow automation, infusing AI to help drive this more personal experience, are actually driving better business impact. When we think about hybrid cloud which enables you to leverage all of your investments across your infrastructure we’re actually seeing two and a half times value than traditional models. We’re also seeing the benefits from regulatory cloud and capabilities that we’re putting into our platforms. We just announced a financial services cloud and we’ll do the same with insurance and healthcare.

We’ll take the costs out of the regulatory risk and compliance while providing more value from a business perspective. We’ve had a number of relationships across multiple industries including BNP Paribas, MUFG Bank, Adobe, across telecom with Vodafone Idea, Bharti Airtel, Verizon, and even Schlumberger and Ernst & Young. Companies are seeing the value of these platforms. In fact, in the study, 94% of the respondents said that by 2022 they would have a new business platform model that would continue to power their business.

Barrier To Digital Transformation Have Broken Down

We see continued growth of hybrid cloud and of cloud services after the pandemic. It’s touching every element of a company’s business processes from the inside out and the outside in. The inside out includes HR, finance, risk compliance, procurement, supply chain. Then the outside in, marketing, sales, customer engagement, and customer service. With marketing at marketing events, we saw a 3X response into our Think Digital than previous years because we could have more reach. So now marketing is taking into account a digital transformation of the clients’ needs.

Customer service and engagement are the number one priority of our clients. They are building and investing in the contact center to improve the experience and drive more value. This cloud platform will bring in new capabilities with 5G such as IoT (internet of things), blockchain, and of course quantum capabilities. We’ll see the technology advance while the cultural change is advancing too. The barriers have broken down now in digital transformation because of people working from home and the need to adopt faster.