Monday, 18 May 2020

Business Acumen 101: 5 Concepts Every Marketer Needs To Know

What is Business Acumen?

What is “business acumen”?  I didn’t really know, until I read  What The CEO Wants You To Know by Ram Charan. In the book, Charan outlines 5 core principles that I firmly believe every marketer should know.…

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