Tuesday, 21 April 2020

3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it)

Raise your hand if you’ve ever been on the fence about smart bidding

When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most marketers weren’t savvy enough to set bids in uneven increments.…

The post 3 Terrible Reasons to Avoid Smart Bidding (And 8 Great Reasons to Use it) appeared first on Seer Interactive.



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