Earlier this year, Google released a Beta ad format that enables us to share visual stories with potential customers, in addition to Display, Shopping, and YouTube.
What are Discovery Ads?
- Visually rich, mobile-optimized clickable image ads that use the power of user intent
- These ads are based on Google’s signals from peoples’ website visits, app downloads, videos watched, and map searches
- Targeted with audiences rather than keyword-based targeting (similar to In-Market Audiences)
- Run across the mobile YouTube home feed, Gmail social & promotions tabs, and Google Discover feed (iOS, Android Google app and mobile Google.com)
“Google is positioning Discovery Ads as an alternative to Facebook and Instagram since Discovery is a browseable, feed-based surface which gives advertisers an opportunity to extend their digital footprint to hundreds of millions of Google users globally, with a single campaign, leveraging rich user intent signals to meet a user’s expectations when they’re eager to learn more and ready to take action.
…The post Our Client Saw 890 Incremental Conversions with Google Discovery Ads appeared first on Seer Interactive.
from Seer Interactive https://ift.tt/35WdraD
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