Wednesday 11 December 2019

Apply a ‘Blue Ocean Strategy’ for Objective Business Decisions

A "Blue Ocean Strategy" can help businesses identify market opportunities. But it can be misused — in a good way — to identify brand characteristics, resolve tactical conflicts, and help a business see itself from a customer's perspective. I'll address those misuses in this post.

The post Apply a ‘Blue Ocean Strategy’ for Objective Business Decisions appeared first on Practical Ecommerce.



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