It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Find out how it worked. Continue reading
The post Looking for Industry Influencers? How a B2B Brand Built Its Own appeared first on Content Marketing Institute.
from Content Marketing Institute http://bit.ly/2M1E60C
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