Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords.
But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest).…
The post Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI appeared first on Seer Interactive.
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