Facebook is testing a new playable ad format for trying games, no installation required

---

EXCLUSIVE: Facebook has started testing a new “playable ad” format today with a couple dozen game developers. The ad is meant to let users get a taste of playing a game before they install it and help drive more high-intent installs. Facebook plans to talk more about the ad format on stage at F8 2018 (May 1 and May 2 in San Jose). The p…Read More

from Social – VentureBeat https://ift.tt/2J9k8uK