At Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from. If we have organic data, why not use it to our advantage in our PPC campaigns?
Below I will walk through 5 different ways to use SEO data in PPC deliverables, including:
- SEO keyword research for PPC expansion
- Meta descriptions & title tags for PPC ad copy
- Audience research to help guide your PPC strategy and messaging
- Organic ranking data to inform PPC keyword bids and expansions
- Using SERP Feature Data to Discover if your PPC keywords have the right intent
Utilizing these tactics is dependent on your access to your SEO data and deliverables, however, these are easy ways to enhance and drive more value in your PPC deliverables if you do have access to this data!…
The post 5 Ways to Incorporate SEO Data Into PPC Deliverables appeared first on Seer Interactive.
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