We’re now over 90 days out from Google’s close variant match type update. For those of you who might have missed this, Seer’s very own Jane Brady describes it perfectly:
“Google’s intention is to drive ‘more, relevant traffic.’ They describe the update for broad match modifier and phrase match keywords as ‘now including queries that contain words that share the same meaning as the keyword.’ TL;DR: forget misspellings, singular and plural, abbreviations, and word order in your keyword builds.…
The post Conversions Decrease -28% with Google’s Close Variant Update appeared first on Seer Interactive.
from Seer Interactive https://ift.tt/2rpDHem
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