With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion.
In fact, Google recently updated the integration between Optimize & AdWords to allow for more powerful testing.…
The post Boost PPC Effectiveness with the Google Optimize & AdWords Integration appeared first on Seer Interactive.
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