Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. In this post, I'll describe a process for auditing the reporting of PPC traffic in Google Analytics. I'll offer guidance on identifying issues with PPC reporting, with insights for how to troubleshoot and fix reporting errors
The post Use Google Analytics to Audit PPC Traffic appeared first on Practical Ecommerce.
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