Marketers typically measure the performance of campaigns and channels. For email marketing, the key metrics could be opens, clicks, unsubscribes, and sales. For pay-per-click ads, it could be the cost per click and cost per conversion. But how do you measure your marketing performance overall? And how do you compare channels, such as email marketing to PPC ads to social media?
The post How to Track Overall Marketing Performance for All Channels appeared first on Practical Ecommerce.
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