Common B2B Mistakes, Part 4: Shipping, Returns, Inventory

This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed glitches from shopping carts and order management systems. For this installment, I’ll review mistakes related to shipping, returns, and inventory management.

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Facebook downgrades posts that promote miracle cures

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Facebook has revealed that it's downgrading content that makes dubious health claims, including posts that try to sell or promote "miracle cures."Read More

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How to Make the Content Marketing Case With ROI

How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do it.

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Four SaaS Marketing Techniques (That You Might Have Overlooked)

New York governor orders discrimination probe into Facebook’s advertising platform

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New York has ordered the Department of Financial Services to investigate reports that advertisers are using Facebook in a discriminatory manner.Read More

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AI and machine learning dominate World Economic Forum’s list of 2019 Technology Pioneers

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The World Economic Forum announced 56 companies selected as be Technology Pioneers, many using AI and machine learning across a broad range of sectors.Read More

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The Confluence of These 3 Things is Bringing Us To a Data-Centric World