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Walmart and Paramount Reach Agreement for Streaming Bundle
Walmart has reached an agreement to bundle Paramount+ as part of its Walmart+ membership that aims to compete with Amazon Prime.
News broke last week that Walmart was in talks with various streaming platforms to bundle one or more with its Walmart+ membership. The company is positioning Walmart+ as a competitor to Amazon Prime, even launching Walmart+ Weekend.
It appears the retailer has reached an agreement with Paramount to bundle its streaming service, according to The Wall Street Journal. The deal will be a 12-month exclusive, and a two-year deal overall, and builds on the long-standing relationship the two companies have had, with Walmart selling Paramount’s entertainment products.
The deal will provide the ad-supported Paramount+ service to Walmart+ members and should be available to Walmart’s customers in September.
The deal should also be a major boon to Paramount+, which had 43 million subscribers as of last quarter. With Walmart+ believed to have more than 16 million subscribers, the deal could bring a significant number of new subscribers to the streaming platform.
Walmart and Paramount Reach Agreement for Streaming Bundle
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