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Google Search Result Volatility Up Significantly in 2021
If it seems like your Google search results have been more volatile than normal you’re not alone, as Google’s results are far more volatile in 2021.
According to data collected by Semrush, via Search Engine Land, when it comes to desktop search results on Google for the year-to-date, there are 68% more days of high volatility than in 2020.
Mobile results are even more volatile, with 2021 showing an 84% increase in high volatility days.
Even more interesting is the number of “very high” volatility days, with 2021 showing a 50% increase in such days.
Mordy Oberstein, Semrush Head of Communications, broke the statistics down in a Twitter thread.
If you're following @rustybrick's algo update coverage he's pretty tired of reporting on these all the time!
It got me thinking: Are things more volatile than they were?
Pulled some @semrush data & it seems… YES!
We see a huge increase in the % of volatile days in '21! pic.twitter.com/vmTP5vtaJh
— Mordy Oberstein (@MordyOberstein) October 19, 2021
Google Search Result Volatility Up Significantly in 2021
Matt Milano
from WebProNews https://ift.tt/3EaqeYf
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