AWS Scores Ferrari as Cloud, Machine Learning and AI Customer

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AWS Scores Ferrari as Cloud, Machine Learning and AI Customer

AWS and Ferrari have entered an agreement that will see the former become Ferrari’s official cloud, machine learning and AI provider.

There may be few things that seem as diametrically opposed as car racing and cloud computing but, like many industries, automakers are increasingly relying on the cloud, machine learning and AI to help design and test vehicles. Ferrari plans to do just that, relying on AWS for success with its racing division, as well as its road cars department.

For Ferrari, choosing AWS was a natural fit, given the tech giant’s status as the leading cloud provider in the world.

“Ferrari and AWS both represent excellence in their fields. As our Official Cloud Provider, I firmly believe AWS will enable our company to become a data-driven organization that uses the power of technology to improve our products, increase engagement with Ferrari enthusiasts worldwide, and deliver continuously more exciting driving experiences,” said Mattia Binotto, Principal of Scuderia Ferrari. “We chose AWS because of their relentless focus on innovation, unmatched portfolio of capabilities, and proven experience supporting partners in the automotive and sports industries. Throughout our storied history, Ferrari has had racing and innovation at our core, and now we look forward to applying AWS machine learning, advanced analytics, and high performance computing across the company to deliver deeper insights and even more powerful cars.”

Ferrari will use AWS for advanced analytics, machine learning, AI and more to more quickly analyze car designs and performance. Using AWS Graviton2-based instances will deliver up to 40% better price performance over traditional methods. Migrating to the cloud will also allow Ferrari to run thousands of simulations concurrently, further accelerating research and development.

“AWS offers iconic global brands like Ferrari the breadth of services, insights, and agility they need to remain leaders in their fields through innovation and deepen their connections to loyal customers and fans,” said Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web Services, Inc. “Ferrari can rely on AWS to help them take driving and racing to the next level, while generating fresh excitement among their global community through more personalization and new digital experiences. What’s more, as their Official Cloud Provider, we look forward to helping Scuderia Ferrari maintain their record as the world’s greatest racing team.”

As part of the deal the AWS logo will appear on the team’s car and driver’s apparel, beginning at the French Grand Prix this weekend.

AWS Scores Ferrari as Cloud, Machine Learning and AI Customer
Matt Milano

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