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We just took a look at a survey that showed how marketers are deploying AI machine learning and big data across their marketing organizations.
And you know what that survey told us?
The #1 way that our clients are looking to use these big data tools is in personalizing content, #2 for personalizing experiences, and #3 to better segment customers into groupings to understand their profitability.…
The post Get Granular, Part I: Are You Paying to Create Friction? appeared first on Seer Interactive.
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