Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading
The post Is Your Content Ready to Zig and Zag With Your Buyers? appeared first on Content Marketing Institute.
from Content Marketing Institute http://bit.ly/2uX9EJx
No comments:
Post a Comment