Thursday, 4 April 2019

'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.

from Entrepreneur: Latest Online Marketing Articles https://ift.tt/2UtJ7lx

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