The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud.
In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day from display advertising fraud.…
The post Bot Farms, Fraudulent Websites, and Display Advertising appeared first on Seer Interactive.
from Seer Interactive http://bit.ly/2UdhEk7
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