Ecommerce in Nordic Region: Affluent Market, Appetite for Foreign Goods

Scandinavia is an affluent market with an appetite for foreign goods. The Nordic region encompasses Denmark, Finland, Norway, and Sweden. Individually, each country may not seem to be an attractive cross-border opportunity for merchants. Combined, the population is just 26 million. However, Nordic ecommerce is primarily driven by foreign merchants that give consumers access to goods that they are otherwise unable to find in local physical stores

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