For online sellers, digital advertising is not a choice between search ads or display ads, but rather understanding how each of these tools can help generate sales. The term "search advertising" describes placing ads on a search engine results page. Search ads target specific keywords and seek to capture potential customers intent on finding some piece of information or, perhaps, finding a product
The post For Ecommerce, Better to Use Search Ads or Display? appeared first on Practical Ecommerce.
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