SEO: 8 Ways UX and Design Could Reduce Traffic

For more than a decade I've optimized organic search traffic for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions on overall strategy and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals that search engines rely on to rank pages. Here are eight common strategy and design decisions that, in my experience, often harm organic search traffic.

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