With global ecommerce sales predicted to rise to over $4 trillion by 2020, competition between online retailers has never been more intense.
According to Econsultancy’s Ecommerce Performance report, published in partnership with Conversion.com and based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.
from Posts from the Econsultancy blog http://ift.tt/2rzjkeL
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